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TOY FAIR 2009 Editorial Submission Guidelines

It's not too late to have your 2009 products included in our American International Toy Fair coverage. For Playthings' Toy Fair issue submission specs and requirements, please click this link
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    Figuring Out The Future
    It is 2018 and 10-year-old Barack O'Brienstein has just gotten notified via his mobile communication device about a new action figure. The company that makes the product has just sent out a message to everyone on its network that a download of the new plastic toy is available. Barack loves action figures and he knows this is a good one because one of his friends does previews for the manuf...
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  • Toy Island adds rights to Nick Jr. series
    NEW YORK—Toy Island has been tapped to market wooden toys based on several Nick Jr. preschool series.
  • IPI sale complete
    PARSIPPANY, NJ—International Playthings’ sale to an affiliate of Japan’s Epoch Company, has been completed.
  • Brilliant Sky bound for Texas
    Dec. 4, 2008—Specialty toy franchisor TT&B has finalized a franchise agreement to bring its Brilliant Sky Toys & Books retail brand to Highland Village, Texas, in summer 2009.
  • Safari adds online sales
    MIAMI—Safari Ltd. has begun selling directly to consumers through the toymaker’s own website.
  • OKK Trading recalls action figures over lead
    Dec. 4, 2008—OKK Trading, Los Angeles, is recalling 5,400 action figures because surface paint on the toys contains excessive levels of lead.
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Richard Gottlieb
OUT OF THE TOY BOX
Richard Gottlieb, President, Richard Gottlieb & Associates
December 4, 2008
Barbie Wins Bratz But What's Next
Well, it looks like Barbie may have some sisters. It appears that Mattel has won...
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Cliff Annicelli
WORTH NOTING
Cliff Annicelli, Editor, Playthings
November 14, 2008
Retail Sales' Silver Lining?
The U.S. Census Bureau today announced bad news from the nation�s retailers: ad...
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New York Comic Con 2008: Mattel
Product highlights from Mattel at the 2008 New York Comic Con, including figures from its Batman The Dark Knight, DC Universe and DC Universe Infinite Heroes series; Target-only Justice League Unlimited figures; and San Diego Comic-Con exclusives.
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New York Comic Con 2008: Pretty Ugly
Pretty Ugly's Ugly Dolls go vinyl at the 2008 New York Comic Con.
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New York Comic Con 2008: Shocker Toys
Shocker Toys' latest Shockinis at the 2008 New York Comic Con.

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The Godfather Wacky Wobbler Talking Bobble Head
The Godfather Wacky Wobbler Talking Bobble Head




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This week’s Product Showcase features holiday-themed toys from Alexander Doll, KidKraft, Lego, Play Along and USAopoly. More




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