The PPC Experiment You Never Dare Run
A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that...
Matt Van Wagner
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications.
What’s In Your SEM Toolbox? I’ll Show You Mine…
A question I get asked pretty often is, “What tools do you use for managing paid search ad campaigns?” I love this question, especially...
Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters,...
Getting Away From Our PPC Campaigns This Summer
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking...
The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd....
How To Manage PPC Closely To A Budget
A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he...
Enhanced Campaigns: Google’s Grand Unification Theory
Early last century, Albert Einstein turned the world of established physics upside down when he introduced his theories of special and general...
The Zen Of PPC Campaign Reporting
Okay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to meet...
A Search Marketer’s Guide To Google Display Advertising, Part 3
Last month, we took a look at the wealth of Google Display Network (GDN) targeting options and explained how they work. This month, I’d like to...
A Search Marketer’s Guide To Google Display Advertising, Part 2
Last month, in A Search Marketer’s Guide to Google Display Advertising, I discussed recent changes to the Google Display Network (GDN) that are...
A Search Marketer’s Guide To Google Display Advertising
Google has been hard at work again on the AdWords interface to the Google Display Network (GDN), adding all sorts of new feature and interface...
Paid Search Advertising Gets More Complicated In 2013
Last week, we assembled a group of paid search experts in NYC at the SMX East Conference for a conversation about where Paid Search Advertising was...
How To Look For Trouble & Find Opportunity In PPC Campaigns
As I start each day managing our PPC accounts, the same two questions always come to mind: “What problems do we have to address right...
The Current State Of PPC Keyword Match Types
I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth on...
To: Google Founders, From: Advertisers, RE: AdWords Rotation & Other Flaws Need Fixing
Last week, my colleague and fellow columnist, Brad Geddes outlined 8 Features Advertisers Really Need from Google AdWords and I couldn’t agree more...
Simple Tips To Make Miracles Happen In Your PPC Campaigns
Last week, millions of Americans flocked to buy a Mega Millions lottery ticket or ten, each hoping for their own personal miracle. This strategy...
Hot Off The Press: PPC News, Tips & Tools From SMX West
Winters get long here in New England and so we often find ourselves travelling here and there to break up the long, dark winter and get some time...
Managing PPC Through The Fog Of Long Tail Keywords
PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory...
Tips For Managing Negative Keywords In PPC Campaigns
One of my New Year’s resolutions for 2012 is to do a better job of documenting our mature PPC campaigns, so that any new manager coming in can...
7 Things On My Google AdWords Wishlist For Santa
Dear Santa, I hope you and Mrs. Claus are doing well. I have been an especially good advertiser this year, and so I hope you don’t mind that my...
