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Microsoft Advertising Platform

Microsoft Advertising Platform

Microsoft Advertising Services
 

The Microsoft advertising platform provides you with programmatic access to various advertising technologies. The advertising technologies in the following table are provided.

APIDescription
Bing Ads APIThe Bing Ads API enables you to programmatically access a subset of the search advertising features that are available to users of the Bing Ads web application. For example you can use the API to create accounts, campaigns, ads, and keywords. You can also research historical and suggested keyword bids, and get performance reports that can be used to optimize your campaigns.
System_CAPS_ICON_note.jpg Note


Microsoft also provides support for ad mediation, which lets you optimize your in-app advertising revenue by mediating banner ad requests from multiple ad networks. Ad mediation support is available through the Microsoft Universal Ad Client SDK. For more information, see the ad mediation documentation at the Windows Dev Center.

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