As a small business owner, you have no shortage of decisions to make every day. Questions around your offering, pricing, customers, employees, and competitors fill your to-do list.
One topic that can be particularly confusing to navigate is when to start investing in a paid ad strategy and what that might look like.
In the 1988 Orange Bowl between the Oklahoma Sooners and the Miami Hurricanes, the stakes were high. Miami had delivered Oklahoma’s only losses for the previous two years.
Behind and with only two minutes left in the game, Oklahoma ran a trick play that few had tried before—the “fumblerooski.”
Good recruiters know that it's not enough to wait around for active candidates to find them.
Sometimes active candidates—people who are proactively looking for a new job—aren't the best candidates. (There's a reason they're looking for a new job, after all).
This means that recruiters need to be spending a significant portion of their time going after passive candidates. And if that wasn’t enough, 70% of the workforce is made up of passive candidates!
So if you're only looking among the population that is actively seeking a job, you are missing the most significant slice of the pie.
It’s surprisingly difficult to find examples of school websites that are actually designed to rank well in search.
And despite the fact that students, parents, and faculty use a school’s website regularly to find necessary information, many educational institutions fail at presenting the content in a way that is easy to locate and digest.
If your senior living community isn't on social media, you're missing a lot of your target market. Adults over 65 are the fastest-growing social media demographic.
And even if social media adoption is stagnating, it’s important to note that a majority of your audience logs into their social media platform of choice regularly.
In the same way that scrolling on your smartphone through Facebook has become a habit, so should utilizing social media for your marketing efforts.
