In fact, the automotive consumer journey is one of the most complex of all industries.
Source: The Car-Buying Process: One Consumer's 900+ Digital Interactions, The 5 Auto Shopping Moments Every Brand Must Own, Think With Google
We will work with you to develop an integrated multi-channel plan approach to focus on “Ready to Buy Moments.” Then, we will capture the attention of qualified buyers online by optimizing your reach across multiple platforms with a plethora of digital advertising and marketing solutions including:
How are you standing out from your competition at the right time? Our content marketing experts, The StoryStudio, will deliver your message to your target audience through carefully crafted content. Native advertising has been a proven source of revenue for many of our automotive clients. We provide:
Your buyer will do an online search to vet your dealership - don't scare them away by having a terrible user experience! We take the time to set up the proper website tracking to ensure we are going beyond awareness metrics and monitoring post-click behavior. We will tell you exactly how many qualified leads our campaigns are delivering. Our web experts will:
Being local allows for our team to be very accessible and hands on. We meet with our clients (via phone or in-person) at least twice a month. And, all marketing and advertising are done within compliance to the manufacturer’s rules and regulations. We are an FCA Preferred Vendor (Chrysler, Dodge, Jeep Ram and Fiat), plus, we can work with our clients to submit Co-Op reports and help plan and execute your Ram Events to maximize your Co-Op dollars.
Unlike other regional automotive marketing solutions, we can leverage the entirety of Hearst’s resources. No competing organization can provide the breadth and depth of marketing tools, data and analytics.
At the core of our success are the people and how we collaborate with partners. The team is purposely built around entrepreneurs and subject matter experts. This provides a good mix of creativity, get it done attitude and best practices.
Both The Chronicle and SFGATE attract an engaged, affluent readership who invest in their vehicles. They visit our SFGATE.com/Cars to educate themselves on the latest makes and models and get advice from our experts.
The San Francisco Chronicle is proud to be the presenting sponsor of the Bay Area's biggest annual car event every November. Learn more about being part of this special opportunity and action-packed week for car buyers and enthusiasts.
