EMPWR House

This story if Gido changed my life. Sometimes when your drive comes from honoring a loved passed one, everything changes. Challenges become objectives. Dreams become real.

You know when life gives you a chance to make a dream you always had come true? It was a dream.. a dream for me to sing to my fiancée Rania Haggag on our wedding day. I decided that this day is where i forget my title(s), manager, ceo, r&b artist and just be human. Three days before the wedding day i got an unexpected idea.. Why not compose a wedding track that can be universal AND write a track in Arabic + put in my Spanish influence, becoming fluent having learned the language at 15. I thought of making it a surprise to sing for an audience of 250.. Perhaps the feedback can signal to release it or not.. At this moment everything made sense. I couldn't be more grateful to share it with you here on a platform where we sometimes forget that being busy means missing out planning simple moments we never forget. Dr. Mohammed Salama - Youssef Salem - Hossam Shafick - Mostafa Menessy - Juan Vicci - Ali Hassan - Taher El Moataz Bellah - Sandra Ramzy - Muhammed El-Alfy - Kareem G. - Mustafa Zaza thank you for making us both feel special. For life, with love.

I love building VYVE with Youssef Salem, especially when you're a creator, founder and investor. What that means is incorporating every angle of personal branding, storytelling and social commerce in everyday tasks. Here's an example... SQUATWOLF names you a brand face/ambassador. You show up everyday to work in gear. You attend online/offline meetings in gear. You train in gear. You close consulting / investment deals in gear. Then finally, you shoot the entire process. This is what visual storytelling is.. That's why I choose to work with a regional brand. One the truly is doing "the work" in the creator economy while scaling sustainably. Big thank you to SQUATWOLF for gearing me on the journey.

I’m happy to share that I’m starting a new position as Marketing & GTM Consultant at PANIO! PANIO is the world’s most powerful longevity platform for dogs; powered by ai for precision insights. In simple terms, we are redefining canine longevity through AI, diagnostics, and personalised therapeutics. As an owner of 6 dogs, 4 of whom are brown labs in Dubai, I couldn't be more excited. Huge thank you to Cameron Shaw & Moe Hanafy for believing in me & VYVE to bootstrap the venture's growth across UAE.

To officially become a SQUATWOLF athlete, MENA's leading sportswear brand, as a creator, artist and entrepreneur is an honour. Excited to help further position the brand as I document the journey of VYVE & Kairokid, transitioning from my last post building Fanfix MENA, to now, building the region's largest creator economy venture. Super exciting times ahead!