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🚨 Most loyalty programs look like they’re working... but they’re quietly leaving revenue on the table Across hospitality, there is a gap in how loyalty is structured. Points and cashback tend to reward past behaviour. Tiers, on the other hand, influence what happens next. When a guest can see they are close to unlocking a better reward rate or more valuable perks, spending starts to feel like progress rather than a transaction. That shift matters. It is often the difference between a one-off visit and a customer choosing to come back sooner, or spend a little more to reach the next level. 💡 For operators, the opportunity is not to give away more margin, but to guide higher-value behaviour in a way that still feels fair to the customer. The venues doing this well keep their tier structure achievable and tied to benefits that genuinely matter. When loyalty is integrated across your POS, ordering, your App and payments, it becomes part of how your venue operates day to day, rather than sitting in silo as a disconnected campaign. Is your loyalty program rewarding transactions, or shaping them? 👇 📎 Link to article: https://lnkd.in/gMVvUwpa

This The Australian Financial Review piece from October last year is about to become very real, very fast. Payday Super lands in 60 days. From 1 July, super gets paid with every wage run - not quarterly. The average SMB is looking at a $124,000 cash flow impact on day one and a 60% increase in admin overhead. For hospitality, this hits harder than most. Casual staff, fluctuating hours, high turnover and multiple pay cycles. The admin complexity alone is enough to catch venues off guard, let alone the cash flow hit. Worth a read if you're running a venue and haven't thought about this yet. 📎 https://lnkd.in/gVGZJfvK At Liven, we're talking to operators about this every day. If you want to understand what it means for your venue, come find us: https://lnkd.in/gMAVG_r8

Most hospitality operators are great at running a venue.   The food is dialled in, experience on point and service tight – but the moment a customer walks out the door? That's where a lot of venues go quiet.   Think about how much effort goes into getting a customer through the door the first time. Paid ads, delivery platforms taking their cut, word of mouth you can't control. Then they leave, and there's no system to bring them back.   No follow-up, no reason to return and no data on who they even are.   The operators winning on frequency aren't just better at hospitality, but also at staying relevant between visits.   Here's what that looks like in practice:   🎂 Automated birthday emails with a reward attached (set once, runs forever) 🏆 A bonus offer that triggers after a customer's 4th visit in a month 💌 A welcome sequence for first-timers that doesn't rely on anyone remembering to send it 🧑🤝🧑 Re-engagement messages for customers who haven't been in for 30+ days 🟢 Promotions that reach customers directly, instead of an algorithm or a third-party app taking a margin   The RFMA model (Recency, Frequency, Monetary value, Action) is the framework behind all of it. When you know when someone last visited, how often they come in, what they spend, and how they interact with your brand – you can stop sending blanket messages and start reaching the right customer at the right time.   We've written up a full breakdown of how to build this kind of digital presence without adding more complexity to your ops.   Link in the comments 👇   #LivenEngage #LivenInsights #AIinHospitality #Data #Insights

Loyalty programs in hospitality have come a long way. Think loose stamp cards that get forgotten in a drawer, paper vouchers that expire before anyone uses them, or a "points system" that requires staff to manually track everything at the counter. The problem was never that customers don't want to be rewarded. It's that the tools made it too hard to follow through for operators and guests alike. That's changed. We put together a breakdown of 6 Liven Loyalty features that are actually worth understanding as an operator: → Loyalty tiers that give customers a reason to keep spending (not just a flat discount every time) → Omnichannel loyalty so rewards earned on the app work at the counter, kiosk, or online – no gaps → Brandollar Connect, which captures new loyalty members automatically after a transaction — even if they paid by card → In-checkout redemption so customers apply their balance at payment without staff needing to step in → Liven Engage for targeted marketing based on actual purchase behaviour, not just a blanket email blast → Self-serve config in Nomnie Studio so you control the look and feel without raising a support ticket The shift worth paying attention to: loyalty isn't just about rewarding the past visit. Done well, it pulls future revenue forward through prepaid value and gives you real data on who your customers actually are. Take a quick look at what we've done for Roll'd Hospitality Group, and read the full article via the link in the comment section below 👇

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