Acadium’s cover photo
Acadium

Acadium

E-Learning Providers

Ottawa, Ontario 72,031 followers

Find marketing talent on any budget or start your digital marketing career online.

About us

Acadium makes education free and accessible to anyone anywhere. Having trained over 90,000 students with over 40,000 businesses to date, Acadium is shaping the future of education.

Website
https://acadium.com
Industry
E-Learning Providers
Company size
11-50 employees
Headquarters
Ottawa, Ontario
Type
Privately Held
Founded
2016

Employees at Acadium

View 332 employees at Acadium

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

See all employees

Locations

Updates

  • Acadium reposted this

    8 tools run my entire workflow now. Design, research, video, content, decks, build, publish. All of it. Here's the exact stack: 1. Figma → design made faster ↳ Templates and flexible tools for polished visuals and carousels. 2. Claude → my all in one workspace ↳ Write, code, plan, design, and take full projects from idea to output. 3. Screen Studio → professional demos ↳ Records my screen, adds smooth zooms, turns raw footage into 4K video. 4. ChatGPT → my content assistant ↳ Custom GPTs for hooks, posts, emails, and fresh ideas whenever I need them. 5. Gamma → presentations in minutes ↳ Simple prompts become clean decks, docs, and webpages. No blank slide. 6. Grok → quick and direct insights ↳ Brainstorming and honest feedback, no filler attached. 7. Replit → build apps with AI ↳ Writes, tests, and deploys code. No deep coding knowledge required. 8. Typefully → my publishing command center ↳ Better posts, cleaner threads, content that looks professional every time. This is the full toolkit. Nothing hidden. P:S: Which one are you missing? Follow Maryam Asim for more amazing content ♻️ Repost to help others

    • No alternative text description for this image
  • Acadium reposted this

    One of the biggest gaps in SEO content strategy is the disconnect between traffic and revenue. A blog post ranking for an informational query and a landing page targeting a buyer serve completely different purposes. Treating them the same leads to a content strategy that's difficult to connect to business outcomes. I approach content through three stages: → TOFU: Capture demand through informational content. → MOFU: Build preference through comparisons, case studies, and evidence. → BOFU: Convert demand through product pages, pricing, and content that addresses buying objections. With AI search becoming another discovery channel, each stage also needs to provide clear, credible information that search engines and AI systems can understand and reference. Build a content system where every page has a defined role in the customer journey. ♻️ Save + Share - - - - - - - 📌 P.S. If your brand is visible on Google but barely shows up in ChatGPT, Gemini, or Perplexity, there’s a gap in your search strategy. DM me “LLM SEO” and let’s identify what’s missing. - Ume Laila

    • No alternative text description for this image
  • Acadium reposted this

    12 things your landing page needs to get recommended by AI 👇 Because ranking gets you found. Being the brand AI trusts gets you chosen. Here’s my 12-point checklist 👇 1. Headline + subheadlineClear outcome. Entity-based language. Specific audience. Example:“The AI-Powered SEO Strategy for B2B SaaS Teams.” 2. A real hero asset Not a stock image. A video, diagram, or data. Something AI would actually cite. 3. Above-the-fold CTA One clear action. No scrolling needed. 4. Authority signalsClient logos. Media mentions. Podcast appearances. 5. Problem → solution in Q&A Ask the question your buyer asks AI. Answer it clearly. 6. Features → outcomes What does this enable?What changes after using it? 7. Case studiesReal people. Real names.Real numbers. 8. Clear pricing No confusion.Anchor price to value and ROI. 9. Final CTA + intent offerRepeat the action. Offer a high-value resource. 10. Human supportLive chat. Clear contact.Real experts behind the page. 11. SEO basics still matter Speed.Mobile.Clean structure. 12. AI visibility elements Entity schema.Structured data. Consistent messaging everywhere. 🙋 What did I miss? --- 📌 P.S. Free AI SEO Workshop, October 20 👇 https://lnkd.in/eM4gPcsk 🙋♀️

    • No alternative text description for this image
  • Running a business is already a FULL-time job… marketing shouldn't have to “compete” with EVERYTHING else on your plate! 😅 If your content calendar keeps getting pushed back (or your campaign ideas never make it past the planning stage), it might be time to get some EXTRA support. With an Acadium apprentice, you can: → Keep content moving consistently → Get those marketing tasks off your to-do list → Spend more time focusing on business priorities → Turn your ideas into actual execution 👉 Click the link in the comments below to start mentoring with Acadium! . . . #marketingmentorship #digitalmarketing #businessowners #scalesmarter #acadium

  • Acadium reposted this

    The fastest-growing creators think like marketers. They know the language of growth. These 15 terms are the backbone of the brands that actually grow:  1. Customer Acquisition Cost (CAC)   ↳ What you spend to win one new customer. 2. Lifetime Value (LTV)   ↳ The total revenue a customer brings over time. 3. Conversion Rate (CR)   ↳ The percentage of visitors who take the action you want. 4. Attribution Modeling   ↳ Tracking which channel actually drove the sale. 5. A/B Testing   ↳ Running two versions to see which one wins. 6. Marketing Flywheel   ↳ A growth model where happy customers fuel more growth. 7. Demand Gen vs Lead Gen   ↳ Long-term brand building versus capturing ready buyers now. 8. Intent-Based Marketing   ↳ Content matched to where buyers are in their journey. 9. Omnichannel Marketing   ↳ One consistent brand across every channel a buyer touches. 10. EEAT   ↳ Google's ranking standard built on Experience, Expertise, Authority, Trust. 11. UGC (User-Generated Content)   ↳ Real content from real customers, the strongest form of proof. 12. Content Velocity   ↳ How often and how consistently you publish. 13. Repurposing Strategy   ↳ Turning one strong post into 8 or more assets. 14. Generative AI   ↳ Tools that draft text, images, audio, and video from prompts. 15. Prompt Engineering   ↳ Writing sharper inputs to pull sharper outputs from AI. Use these in how you plan and write content. That's where the growth actually comes from. The creators who learn the language compound faster. How many of these did you not know?  ♻ Repost this if it helped. ✅ Follow Alec Rickard for more on career growth and personal branding.

    • No alternative text description for this image
  • Acadium reposted this

    Marketing in 2026 feels less like managing channels and more like building systems. A few years ago, marketers depended on a few tools: Google for search. Google Analytics for measurement. Meta Ads for paid social. Google Ads for acquisition. WordPress for websites. Sheets for reporting and planning. None of those foundations have gone away. But the work happening around them has changed. ChatGPT and Claude for research and ideas. Perplexity for exploring unfamiliar markets. Semrush and Profound for search and AI visibility. Gamma and Canva for turning ideas into content. Higgsfield for creating visual campaigns. Lovable and Emergent for building experiences. Clay and Apollo.io for enrichment and outbound. HubSpot for CRM and lifecycle marketing. Zapier and Make for connecting workflows. That isn't just a longer list of software. It's a different way to work. A marketer can spot an opportunity, validate the idea, create a campaign, build a landing page, connect the tools behind it, distribute the content and measure what happens. All without treating every step as another project. And that's what these four quadrants represent: Strategy and research: Find opportunities and understand the market. Creative execution: Turn insights into content people notice. Technical strategy: Measure visibility, behaviour and performance. Technical execution: Build, automate and launch campaigns. The interesting part isn't any quadrant. It's what happens when you connect all four. You can move from research to execution faster. You can test ideas before investing. You can understand what works without waiting weeks for reports. You can improve the system instead of repeating disconnected tasks. But more tools won't automatically create better marketing. You still need positioning, customer understanding, messaging and good judgment. AI can accelerate the workflow. It can't decide what matters to your audience. That's why the marketers who stand out won't be the ones collecting the most subscriptions. They'll be the ones connecting strategy, creativity, data and execution into one system. The shift isn't from old tools to new tools. It's from operating marketing channels to building marketing capabilities. ♻️ Repost if this was useful. Follow Madhav Mistry for more on modern marketing.

    • No alternative text description for this image
  • Your future self will thank you for starting TODAY! 🎯 You don’t need to wait for a new year.. a new job.. or the “perfect” moment to start building your marketing career.. An Acadium apprenticeship gives you the chance to: ✔️ Gain hands-on experience with real businesses ✔️ Build a portfolio you can show employers ✔️ Learn from someone with industry experience ✔️ Grow your confidence before your next job application You don’t have to figure EVERYTHING out right now. Just take the first step (and give yourself something new to build on). 👉 Click the link in the comments below to start your apprenticeship with Acadium TODAY! . . . #marketingapprenticeship #digitalmarketing #careerlaunch #marketingjobs #acadium

  • Acadium reposted this

    No Movement in GSC After Your SEO Update? Published the update. Requested indexing. Refreshed Search Console five times. Here is why? Before changing the page again, check which stage you’re waiting on: • Crawling: Has Google revisited the updated URL? • Indexing: Has Google processed the page and selected the intended canonical? • Search results: Has the change appeared in the actual result? • Reporting: Does GSC show complete data for the period you’re reviewing? These run on different timelines. Today’s incomplete data can make performance look worse than it is. Check the last crawl, indexing status and report date before treating the delay as an SEO problem. Save this checklist for your next page update.

    • No alternative text description for this image

Similar pages

Browse jobs