On

Can performance and impact coexist? At the recent Blue Earth Summit in London, our team took the stage to share how On aims to turn its growing position in the industry into a positive influence. From our first steps as a small Swiss startup to a global brand, innovation remains at the heart of everything we do,  as well as one core question: can performance, design and impact coexist? Here’s what our team shared on stage: Turning innovation into impact at scale Nils Altrogge delivered a keynote on turning breakthroughs like CleanCloud™ (technology in the midsole which transforms carbon emissions into foam) into commercial reality, as seen in our Cloud X 5. Making data count Roman Bolli shared how we turn data insights into action, exploring the power of material and process innovation already at the design table. He reflected that while our company's growth can be a challenge, it is also an important lever to scale renewable materials and preferred processes together with our suppliers. Improving conditions for the people who make our products Treina Fabré elaborated on moving beyond standard compliance, highlighting how all our tier 1 assembly factories have already phased out coal as a direct energy source and how living wages are a core expectation for doing business with us. The Case for Circularity  In an engaged panel discussion, Serena Bonomi and circularity were put on trial – literally – the audience voted whether circular models can succeed in today’s economy. By explaining how we use our Cyclon™ platform to engage with consumers and how CarryOn, our repair service in China provides valuable insights to feed into future product development, she turned some skeptics into supporters. Thank you team, for driving the conversation forward, exchanging with peers, industry experts and innovators. 😃 Staying true to performance, design and impact is a long-term commitment. And even though we know we still have a long way to go, we don’t shy away from the challenge: We’ll continue to innovate, aiming to prove that the combination of better performance and a lower impact doesn't have to be a tradeoff. Dream On.

Right To Run Partner Summits: Together For The Win We aspire to ignite the human spirit through movement. Through our Community Impact program Right To Run, we partner globally to build and protect everyone’s right to move. We recently brought together our long-term Right To Run partners to regional hub offices in Portland, US and Zurich, Switzerland for a mix of development, connection, and celebration. Through multi-day  interactive workshops, brand immersion, and collaborative strategy sessions, the summit created an open space to reflect, upskill, and align on long-term missions. One partner shared: “It felt like a leadership retreat for nonprofits who would ordinarily never have the time or money to invest in their leaders for this sort of thing... I came into the summit feeling tired and I am leaving energized.” The impact in numbers: 100% of attendees in Portland confirmed the summit was a productive use of their professional time and affirmed that they left with clear, tangible action items to expand impact within their local communities. 96% acquired new, practical leadership skill sets—spanning strategic planning,  AI, finance, and HR—designed to strengthen their organizational capacity and operational sustainability. Thank you to our partners for joining us in Zurich and Portland. Most importantly, thank you for driving change in your local communities every day and working tirelessly to protect everyone's right to move. #DreamOn

From London to Paris to Sydney, the next stop on the global Lightspray™  tour was Berlin. 🇩🇪 Just in time for race week! Runners and fans got an exclusive look at our LightSpray™ innovations, before stepping onto the Dream Run to test their marathon PB potential in the new LightSpray Cloudboom Strike 2. Just steps from our store, the On x SUCUX Coffee Social Hub brought the energy with live DJ sets, a custom-made espresso machine, and high-octane cheer zone, joined by On athlete and Road Mile World Champion Robert Farken, plus the On Running Academy. #RunOnClouds

Austria Is On: Our Latest Community Hub
Kicks Off in Vienna Today On celebrates the opening of its first store in the Austrian retail market. Located at Neubaugasse 20 in the vibrant 7th district, the 230-square-meter space joins one of the city's liveliest shopping streets. More than just a retail space, its a pulsing community hub showcasing the On universe from head to toe. The store builds a direct connection to local Vienna running culture and Gen Z. The design concept embraces traditional Viennese architecture, featuring Jugendstil colors, Otto Wagner's iconic facades, and the rich, weathered copper crowning Vienna's roofs. #DreamOn

Today, we shared the next chapter of On. At our 2026 Investor Day in Zurich, we unveiled our strategy to redefine what a sportswear brand can be – building on the On Premium Playbook and our ambition to make movement part of identity. At the heart of our strategy is and remains our relentless pursuit of innovation. Our next chapter is about expanding what On, with the innovation it brings, can mean across sports, culture, and everyday life. Running, Sneaker, and Apparel remain key growth pillars in our immediate future, while new categories like Football and Golf open exciting new spaces in which we plan to innovate for decades to come. Golf is a particularly exciting opportunity. We see the sport evolving, with a new generation bringing performance, innovation, style, and individuality to the course – and that's exactly where On can bring its perspective. From our approach to product innovation to our premium design language, we’re preparing to bring the On experience to a new generation of golfers. Looking ahead to 2029, we are targeting high-teens constant currency net sales growth to reach at least CHF 5.6 billion (approaching USD 7 billion at current FX rates). Alongside this growth, we are committed to maintaining an industry-leading gross profit margin of at least 65.0% throughout the period and reaching an Adjusted EBITDA margin of 22%+ by 2029. Together, these dynamics result in a target-adjusted EBITDA CAGR of above 20% for the 2026–2029 period. The numbers matter. But what matters most is what sits behind them: innovation, athletes and talents, premium experiences, and a culture that keeps pushing what’s possible. The next chapter starts now. Dream On.

When you bring On's revolutionary robotic manufacturing to the Swiss Embassy in Washington D.C. you turn heads. ️ At this year's Soirée Suisse, we showcased our LightSpray™ technology to over 1,500 leaders across politics, diplomacy, and science. We didn't just talk about the future - we demonstrated it live. (And yes, this is the same LightSpray™ technology we are bringing to football.) With LightSpray™, our single-step robotic process, we cut production time of an upper shoe down to minutes, drastically reduce carbon emissions compared to traditional production, and bring manufacturing closer to global markets. Backed by our partnership with leading academic institutions, our global scale is fueled by Swiss academic excellence. With over 1,300 team members in Zurich - 400 in engineering and R&D alone - we draw top global talent to push the boundaries of innovation and technology. Thank you to the Embassy of Switzerland in the United States of America for an unforgettable evening celebrating Swiss-American partnership and the future of movement! #DreamOn

Today, On enters football. We founded On on the idea that Swiss engineering can revolutionize sports, igniting the human spirit through movement. Today, we bring that ambition to the beautiful game. At the heart of our entry is our obsession over innovation. LightSpray™ — our revolutionary technology already proven at the highest level, will now allow us to rethink what a football boot can be. Our innovation has always been built with athletes, not just for them. That’s why we are proud to partner with Kylian Mbappé. One of the defining players of his generation, Kylian will be deeply involved in product development and serve as a global ambassador for On. He joins Sydney Schertenleib, who joined us late last year. And Thierry Henry becomes our Director of Football. A French football legend, Thierry has been helping shape our entry into football and our product development since 2025. Football is where relentless performance meets global culture. From concrete street cages and neighborhood pitches to the world’s biggest stadiums, its heartbeat is felt everywhere. Together with our athletes and partners, we’re bringing On to the pitch — and to the pavement. Now, we play. Dream On, Football. #DreamOn Photographed by Juergen Teller.

What began as a hike with just three people has grown into a meaningful tradition, bringing thousands of team members together across a variety of activities and bringing our mission to life: to ignite the human spirit through movement. We once again had the opportunity to choose from exciting experiences.
To take a break, connect with colleagues, and celebrate moving together. #DreamOn

Before the world watched, there was a bike ride to practice and a dream. Congratulations, Roger. The Tennis Hall of Fame just welcomed another icon. #DreamOn

High-quality growth and record-breaking profitability. 🚀 Today, we are thrilled to share our Q2 2026 results. In a dynamic quarter, On delivered over CHF 850 million in net sales, growing 21.6% at constant currency, while achieving our highest Gross Profit Margin in history at 65.4%. This outstanding performance is driven by an incredible 34.3% surge in our Direct-to-Consumer channel and strong momentum across the globe, while Wholesale, particularly in some Everyday Running franchises, stayed below our ambitions. Our results prove that a brand can achieve true global scale while fully protecting its premium positioning and brand equity. We are immensely grateful to our global team, our partners, and the growing community of fans who continue to run with us. Tune in below as our Founder & Co-CEO, David Allemann, and CFO, Frank Sluis, share deeper insights into our disciplined strategy, financial strength, and the generational shift in innovation we are bringing to the market. https://lnkd.in/efNpYb8E #DreamOn