Meaning of high-touch in English

high-touch

adjective

/ˌhaɪˈtʌtʃ/ us

/ˌhaɪˈtʌtʃ/

high-touch adjective (SERVICE)

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business specialized

involving personal attention and service:

high-touch service She delivers the high-touch service her clients demand.

We have a wide range of product and service solutions featuring high-touch client support.

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It's a much more high-touch business. They have to go in, present, talk to people.
Employers are combining high-tech with high-touch approaches to find the best people for the job.
We don't just hand patients a name and number and say, "See you later." We're high-touch. We're there with them.
When it comes to high-touch personalized service, community banks are hard to beat.

SMART Vocabulary: related words and phrases

Business - general words

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high-touch adjective (PHYSICAL CONTACT)

medical specialized

touched often or by many different people, and therefore likely to carry bacteria or viruses:

high-touch surface Regular disinfection of high-touch surfaces plus excellent hand hygiene by medical staff is what works.

high-touch area Pay special attention to high-touch areas of your home such as doorknobs and fridge handles.

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The process involves consistent daily cleaning of all high-touch surfaces with a spore-killing bleach disinfectant wipe.
Hospital bed rails, bed surfaces and the supply cart were all defined as high-touch.

SMART Vocabulary: related words and phrases

Cleaning generally

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(Definition of high-touch from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

high-touch | Business English

high-touch

adjective [ usually before noun ]

COMMERCE

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involving personal attention and service:

She delivers the high-touch service her clients demand.

high touch

noun [ U ]

Firms are discovering people want "high touch" rather than high tech.

(Definition of high-touch from the Cambridge Business English Dictionary © Cambridge University Press)

Examples of high-touch

high-touch

High-concept, high-touch mentalities in tech startups are a winning proposition.

From VentureBeat

The home services market fundamentally is more prone to leakage as it is a high-touch, trust-heavy model, with a recurring type of client-pro relationship.

From TechCrunch

Money was used in the battle for developer hearts and minds and to reach business decision makers who required high-touch, high-cost sales and marketing efforts.

From Fast Company

No, this is the future of the high-touch internet joke.

From The Verge

We try to create this high-touch, white-glove service for every guest.

From Fast Company

These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.

What is the pronunciation of high-touch?