Next Tier Ventures invests in Symbe’s $5.7M seed round 🚀
Symbe uses AI to build the business case behind every B2B deal, together with the buyer. Some of the best sales teams in software already use it.
In enterprise sales, deals are decided on the business case: the document the buyer has to defend in front of finance, procurement and leadership.
Most companies still build it in Excel, by hand, with analysts and value engineers. It takes hours, it’s hard to scale, and in practice only the best sellers do it well.
Symbe builds it from what happens during the sale: calls, meeting notes, emails and CRM data. From the first meeting the seller has a value hypothesis. Buyer and seller then refine the ROI together on the same document, which the buyer shares internally.
The results:
→ More than 2,500 companies have built business cases on Symbe in just over two years since launch.
→ Customers include Salesforce, Stripe, HubSpot, BMC Helix, monday.com, SingleStore and FICO.
→ G2 Category Leader for Value Selling Tools.
What convinced us most is how it grows inside its customers. Large accounts start with a small paid pilot and keep rolling Symbe out to more sales teams once reps see it working. And because the buyer works on the business case too, every deal puts the product in front of a potential new customer. The business case also sits behind many other corporate decisions, like procurement and internal investments, which leaves Symbe plenty of room to grow beyond sales.
The round is led by Kfund, with participation from 4Founders Capital, SVV (Sure Valley Ventures), CircleRock Capital, Concept Ventures and Pact , alongside Notion Capital.
Martin Blinder, Thomas Laurbjerg and Xavier Wilders are serial founders who have sold to enterprise themselves and ship product fast with a small team.
Congrats to Martin, Thomas, Xavier and the whole team.
If you lead sales, RevOps or value engineering at a B2B company, you should talk to them.
And if you’re an AI-native startup looking for funding, tell us about your project at => www.nexttier.vc/apply
#SalesTech #AI #ArtificialIntelligence #B2BSales #VentureCapital
