Cognism

7% of their users were driving 50% of their AI spend. That’s what Roee Hartuv found when he worked with a B2B company that had always been profitable. Heavy users cost far more than everyone else, and the long tail of lighter users balanced it out. On average, the business was healthy. Then they added AI. The same pricing model that had worked for years turned a profitable company into a loss-making one. If your AI features sit inside a flat subscription, it’s worth asking who your 7% are. Roee joined Jeff Ignacio on The RevOps Review to talk about the margin bomb hiding inside AI pricing. Watch the full episode in the comments. #RevOps #SaaSPricing #AI #GTM

We're #hiring a new FinOps Expert(Temporary Contract) in London, England. Apply today or share this post with your network.

Revenue teams are becoming more technical. Our latest research found that 47% of European enterprise organisations with a GTM Engineer have hired one in the past 9 months. Companies are investing in the systems, data and technical expertise needed to make AI work in practice. That's exactly why we launched Cognism MCP. It brings Cognism's trusted B2B data directly into AI assistants and workflows, helping teams move from questions to action with confidence. Read the full report in the comments section below ⬇️ #MCP #RevOps #GTM

We're #hiring a new Sales Development Representative in Cologne, North Rhine-Westphalia. Apply today or share this post with your network.

When was the last time you actually clicked the call button? One of the best pieces of advice from Steve Dinner, VP of RevOps at Owner.com: "Sit down and actually click that call button." Because it's easy to think a workflow is good enough when you're looking at it from a spreadsheet or a dashboard. But it's much harder when you're the rep staring at a prospect's name and wondering if you know enough to have a successful conversation. Watch the clip below. Full episode here: https://lnkd.in/eEvhKpaN 🎙️ #RevOps #SalesOps #SDR #RevenueOperations

We're #hiring a new Senior Demand Generation Manager in Cologne, North Rhine-Westphalia. Apply today or share this post with your network.

Earlier this week at The Shard, we brought together leaders from OpenAI, SnapLogic and Cognism for our event 'Data Before Agents'. Across the panel, there was broad agreement that the next generation of AI workflows will be defined less by model capability and more by the quality of the data and context they can access. The discussion touched upon: 💡 Why trusted data is becoming more important as AI gets more capable. 🎯 How the best GTM teams will be those competing on intelligence and data rather than agent volume. 🛠️ Why business users are increasingly building their own AI-powered workflows. 🔔 Why signals and timing are becoming more valuable. ✅ What organisations need to get right before deploying more autonomous and agentic workflows. The future isn't just more agents. It's better data, stronger governance, richer context and trusted intelligence layers. Thanks to everyone who joined us at The Shard for the launch of Cognism MCP and an evening of thoughtful discussion. A special thank you to Orian English, Jocelyn Arcega, Dominic Allon, Viktoria Ruubel, John Herbert and James Bradbury. #AI #datastrategy #GTM #MCP

We're #hiring a new AP Clerk (Part Time) in London, England. Apply today or share this post with your network.