{"id":2313,"date":"2026-02-04T17:56:05","date_gmt":"2026-02-04T17:56:05","guid":{"rendered":"https:\/\/inspiredinternet.org\/?post_type=signatory&#038;p=2313"},"modified":"2026-07-02T14:34:28","modified_gmt":"2026-07-02T14:34:28","slug":"the-social-billboard","status":"publish","type":"signatory","link":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/","title":{"rendered":"The Social Billboard"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/inspiredinternet.org\/wp-content\/uploads\/2026\/02\/ss-TheSocialBillboard.jpg\" alt=\"The Social Billboard website screenshot\" class=\"wp-image-2327\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Social Billboard is a UK-based technology platform focused on improving how digital content is discovered, rated, and recommended for children,<br>parents, and creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our core goal is to move beyond engagement-only ranking systems and toward trust-, quality-, and wellbeing-aware content environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are building tools that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse digital content (starting with YouTube and podcasts) using transcripts, metadata, and behavioural signals<\/li>\n\n\n\n<li>Generate trust and quality scores based on factors such as tone stability, educational value, emotional intensity, and content risk patterns<\/li>\n\n\n\n<li>Curate age-appropriate playlists and discovery spaces for children and families<\/li>\n\n\n\n<li>Surface early warnings when content shifts toward higher-risk or lower-quality themes<\/li>\n\n\n\n<li>Support creators in understanding how their content affects trust, safety, and long-term audience value<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than treating safety as a moderation problem after harm occurs, our approach focuses on proactive risk reduction and design-level incentives. We aim to reward content that supports learning, creativity, emotional stability, and skill development, while reducing amplification of content that relies on volatility, outrage, or emotional manipulation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Statement of Intent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Social Billboard commits to designing and operating our platform in ways that prioritise children\u2019s wellbeing, developmental appropriateness, and<br>long-term user value over short-term engagement.<br>Specifically, we commit to the following principles and practices:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Moving beyond engagement-only ranking signals<\/strong><br>We commit to developing and testing alternative content discovery signals that prioritise trust, educational value, emotional stability, and long-term satisfaction rather than purely optimising for likes, clicks, or watch time.<\/li>\n\n\n\n<li><strong>Building age-appropriate discovery environments<\/strong><br>We commit to creating curated, developmentally appropriate content spaces for children and families, with age-progressive access rules and reduced exposure to open adult networks.<\/li>\n\n\n\n<li><strong>Proactive risk reduction, not reactive moderation<\/strong><br>We commit to using transcript analysis, behavioural patterns, and tone stability indicators to detect early signs of content risk escalation and surface warnings before harm occurs.<\/li>\n\n\n\n<li><strong>Supporting transparency and explainability<\/strong><br>We commit to providing clear, human-readable explanations for why content is recommended, how trust and quality scores are generated, and what signals influence ranking outcomes.<\/li>\n\n\n\n<li><strong>Integrating parent and educator feedback loops<\/strong><br>We commit to building user feedback mechanisms that allow parents and educators to influence content discovery preferences and report concerns that inform our trust and risk models.<\/li>\n\n\n\n<li><strong>Prioritising emotional safety and wellbeing-aware design<\/strong><br>We commit to incorporating design features that encourage mindful usage, emotional check-ins, and offline breaks after intense or extended content sessions.<\/li>\n\n\n\n<li><strong>Avoiding manipulative growth practices<\/strong><br>We commit to avoiding dark patterns, addictive interface mechanics, and engagement-maximisation strategies that conflict with child wellbeing or healthy digital habits.<\/li>\n\n\n\n<li><strong>Collaborating with research and policy stakeholders<\/strong><br>We commit to engaging with academic partners, digital wellbeing researchers, and policy bodies to validate our trust frameworks and continuously refine our approach using evidence-based guidance.<\/li>\n\n\n\n<li><strong>Publishing high-level transparency updates<\/strong><br>We commit to sharing high-level information about our trust scoring methodology, safety principles, and ranking signal philosophy to support public accountability and research collaboration.<\/li>\n\n\n\n<li><strong>Evolving our roadmap in alignment with child wellbeing standards<\/strong><br>We commit to adapting our product direction as new research, regulatory guidance, and best practices emerge in the field of children\u2019s digital wellbeing and safety-by-design.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Our overarching commitment is to help demonstrate that healthier digital environments can be built through better systems design, not just content restrictions or blanket bans.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pledge Activity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jan 2026: The Social Billboard<\/strong> <strong>joined the Inspired Internet Pledge as a Signatory.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About The Social Billboard is a UK-based technology platform focused on improving how digital content is discovered, rated, and recommended for children,parents, and creators. Our core goal is to move beyond engagement-only ranking systems and toward trust-, quality-, and wellbeing-aware content environments. We are building tools that: Rather than treating safety as a moderation problem [&hellip;]<\/p>\n","protected":false},"featured_media":2296,"template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16],"class_list":["post-2313","signatory","type-signatory","status-publish","has-post-thumbnail","hentry","category-signatory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Social Billboard - The Inspired Internet Pledge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Social Billboard - The Inspired Internet Pledge\" \/>\n<meta property=\"og:description\" content=\"About The Social Billboard is a UK-based technology platform focused on improving how digital content is discovered, rated, and recommended for children,parents, and creators. Our core goal is to move beyond engagement-only ranking systems and toward trust-, quality-, and wellbeing-aware content environments. We are building tools that: Rather than treating safety as a moderation problem [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/\" \/>\n<meta property=\"og:site_name\" content=\"The Inspired Internet Pledge\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T14:34:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiredinternet.org\/wp-content\/uploads\/2026\/02\/TheSocialBillboard.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inspiredinternet.org\\\/signatory\\\/the-social-billboard\\\/\",\"url\":\"https:\\\/\\\/inspiredinternet.org\\\/signatory\\\/the-social-billboard\\\/\",\"name\":\"The Social Billboard - The Inspired Internet Pledge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inspiredinternet.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inspiredinternet.org\\\/signatory\\\/the-social-billboard\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inspiredinternet.org\\\/signatory\\\/the-social-billboard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inspiredinternet.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/TheSocialBillboard.png\",\"datePublished\":\"2026-02-04T17:56:05+00:00\",\"dateModified\":\"2026-07-02T14:34:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inspiredinternet.org\\\/signatory\\\/the-social-billboard\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inspiredinternet.org\\\/signatory\\\/the-social-billboard\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inspiredinternet.org\\\/signatory\\\/the-social-billboard\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inspiredinternet.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/TheSocialBillboard.png\",\"contentUrl\":\"https:\\\/\\\/inspiredinternet.org\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/TheSocialBillboard.png\",\"width\":500,\"height\":500,\"caption\":\"The Social Billboard logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inspiredinternet.org\\\/signatory\\\/the-social-billboard\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inspiredinternet.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Social Billboard\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inspiredinternet.org\\\/#website\",\"url\":\"https:\\\/\\\/inspiredinternet.org\\\/\",\"name\":\"The Inspired Internet Pledge\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inspiredinternet.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Social Billboard - The Inspired Internet Pledge","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/","og_locale":"en_US","og_type":"article","og_title":"The Social Billboard - The Inspired Internet Pledge","og_description":"About The Social Billboard is a UK-based technology platform focused on improving how digital content is discovered, rated, and recommended for children,parents, and creators. Our core goal is to move beyond engagement-only ranking systems and toward trust-, quality-, and wellbeing-aware content environments. We are building tools that: Rather than treating safety as a moderation problem [&hellip;]","og_url":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/","og_site_name":"The Inspired Internet Pledge","article_modified_time":"2026-07-02T14:34:28+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/inspiredinternet.org\/wp-content\/uploads\/2026\/02\/TheSocialBillboard.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/","url":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/","name":"The Social Billboard - The Inspired Internet Pledge","isPartOf":{"@id":"https:\/\/inspiredinternet.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/#primaryimage"},"image":{"@id":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiredinternet.org\/wp-content\/uploads\/2026\/02\/TheSocialBillboard.png","datePublished":"2026-02-04T17:56:05+00:00","dateModified":"2026-07-02T14:34:28+00:00","breadcrumb":{"@id":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/#primaryimage","url":"https:\/\/inspiredinternet.org\/wp-content\/uploads\/2026\/02\/TheSocialBillboard.png","contentUrl":"https:\/\/inspiredinternet.org\/wp-content\/uploads\/2026\/02\/TheSocialBillboard.png","width":500,"height":500,"caption":"The Social Billboard logo"},{"@type":"BreadcrumbList","@id":"https:\/\/inspiredinternet.org\/signatory\/the-social-billboard\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inspiredinternet.org\/"},{"@type":"ListItem","position":2,"name":"The Social Billboard"}]},{"@type":"WebSite","@id":"https:\/\/inspiredinternet.org\/#website","url":"https:\/\/inspiredinternet.org\/","name":"The Inspired Internet Pledge","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inspiredinternet.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/inspiredinternet.org\/wp-json\/wp\/v2\/signatory\/2313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspiredinternet.org\/wp-json\/wp\/v2\/signatory"}],"about":[{"href":"https:\/\/inspiredinternet.org\/wp-json\/wp\/v2\/types\/signatory"}],"version-history":[{"count":8,"href":"https:\/\/inspiredinternet.org\/wp-json\/wp\/v2\/signatory\/2313\/revisions"}],"predecessor-version":[{"id":2892,"href":"https:\/\/inspiredinternet.org\/wp-json\/wp\/v2\/signatory\/2313\/revisions\/2892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiredinternet.org\/wp-json\/wp\/v2\/media\/2296"}],"wp:attachment":[{"href":"https:\/\/inspiredinternet.org\/wp-json\/wp\/v2\/media?parent=2313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiredinternet.org\/wp-json\/wp\/v2\/categories?post=2313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}