Concept

Target audience

OpenAlex ID: C2781286702

Design and Analysis of Group-Randomized Trials

1999 · Seema Sonnad · Medicine & Science in Sports & Exercise · 1,125

Tailored and Targeted Health Communication: Strategies for Enhancing Information Relevance

2003 · Matthew W. Kreuter, Ricardo J. Wray · American Journal of Health Behavior · 1,091

Domestic Audience Costs in International Relations: An Experimental Approach

2007 · Michael Tomz · International Organization · 699

Social Marketing and Public Health Intervention

1988 · R. Craig Lefebvre, June A. Flora · Health Education Quarterly · 638

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

2020 · Hanna Reinikainen, Juha Munnukka, et al. · Journal of Marketing Management · 607

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Between creative and quantified audiences: Web metrics and changing patterns of newswork in local US newsrooms

2011 · CW Anderson · Journalism · 479

Advertising communications & promotion management

1997 · John R. Rossiter, Larry Percy · McGraw-Hill eBooks · 429

Audience Activity and Gratifications

1984 · MARK R. LEVY, SVEN WINDAHL · Communication Research · 423

Theory and Method in Health Audience Segmentation

1996 · MICHAEL D. SLATER · Journal of Health Communication · 407

Quantifying the invisible audience in social networks

2013 · Michael S. Bernstein, Eytan Bakshy, et al. · ACM SIGCHI Conference on Human Factors in Computing Systems (CHI) · 358

Decomposing Audience Costs: Bringing the Audience Back into Audience Cost Theory

2015 · Joshua D. Kertzer, Ryan Brutger · American Journal of Political Science · 305

Are We All Produsers Now?

2011 · S. Elizabeth Bird · Cultural Studies · 296

Looking for Audience Costs

2001 · Kenneth A. Schultz · Journal of Conflict Resolution · 296

The online audience as gatekeeper: The influence of reader metrics on news editorial selection

2013 · Hong Tien Vu · Journalism · 262

The Audience-Oriented Editor

2018 · Raul Ferrer-Conill, Edson C. Tandoc · Digital Journalism · 259

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Audience-tuning effects on memory: The role of shared reality.

2005 · Gerald Echterhoff, E. Tory Higgins, et al. · Journal of Personality and Social Psychology · 256

Moving knowledge to action through dissemination and exchange

2009 · Michelle L. Gagnon · Journal of Clinical Epidemiology · 208

Strategies to improve cancer education materials.

1996 · L G Doak, C C Doak, et al. · PubMed · 205

The effect of an audience on intrasexual communication in male Siamese fighting fish, Betta splendens

2001 · C. Doutrelant · Behavioral Ecology · 185

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Achieving 'Shared Reality' in the Communication Game: A Social Action That Create; Meaning

1992 · E. Tory Higgins · Journal of Language and Social Psychology · 185

Increasing fruit and vegetable consumption: success of the Western Australian Go for 2&5®campaign

2007 · Christina M Pollard, Margaret R Miller, et al. · Public Health Nutrition · 174

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Interaction in Audience-Participation Shows

1957 · Donald Horton, Anselm Strauss · American Journal of Sociology · 173

HIV/AIDS Communication Campaigns: Progress and Prospects

2000 · Sonja L. Myhre, June A. Flora · Journal of Health Communication · 169

Social Marketing: New Imperative for Public Health

1985 · Richard K. Manoff · Medical Entomology and Zoology · 164

Communications Strategies

2016 · Margi Sheth, Jiashan Zhang, et al. · Elsevier eBooks · 156

Works count: 20,050

Citation count: 31,880