MAG Interactive

MAG Interactive’s Q4 Report is published! 📊 MAG generated 64 MSEK in net sales, and an EBITDA margin of 30% in Q4. ARPDAU for the full year increased by 21% thanks to an improved live operations experience. “Net sales for the full year were 264 MSEK, a decrease of 4% compared to the previous financial year, with an EBIT of 1 MSEK against a loss of 11 MSEK. EBITDA was 63 MSEK, an increase of 26%, and we generated an EBITDA-margin of 24% compared to 18% last year. “Portfolio average revenue per daily active user (ARPDAU) for the full year was 9.0 US cents against 7.5 last year, an increase of 21% and the highest of any year in our history. The main driver behind this improvement is the increased focus on a richer live operations experience, including side cores, that run across several of our games. “In the fourth quarter, net sales were 64 MSEK, down 17% compared to the same quarter last year, with an EBIT of 3 MSEK against a loss of 10 MSEK. Both the revenue development and the improved result were impacted by the lower level of user acquisition (UA) investment during the quarter. We invested 13 MSEK in UA, compared with 34 MSEK a year ago. The lower spend contributed positively to the result, while also having a negative impact on revenue. “Everything we build is aimed at one thing: a more competitive portfolio. Our games have always been well made. What our new technical platform and our shared playbook of features add is competitiveness in how we operate them; more of what works, in more of our games, faster. “In our last report, we wrote that while testing five to six concepts per year would once have been a high pace for a company of our size, we now saw a realistic path towards testing a similar number every quarter. In the fourth quarter, we had six new games in testing: two trivia titles and four word games, each with its own app store presence and live player data analysis. “We enter the new financial year with a product pipeline and a rate of new game testing we have not had before, a technical platform and a set of playbook features that make every game we operate more competitive, and a portfolio of live games that funds the new development. Our work this year will be focused on transforming the strong momentum we have in product development into increased UA volumes and revenue growth. The opportunity ahead of us is great, and we feel well positioned to take advantage of the speed that AI enables in both product development and marketing. “Thanks to our shareholders for taking part in our journey and to everyone at MAG for the dedication and creativity that made this year's progress possible,” says Daniel Hasselberg, CEO of MAG Interactive. Join CEO Daniel Hasselberg and CFO Magnus Wiklander live on Twitch on October 21 at 10:00 CET: 🎥https://lnkd.in/eBVsPDmB 📖 Read the full report:  https://lnkd.in/d_exGds

💜 We're so happy to be sponsoring DONNA DAY for the third year running This year is extra special as DONNA DAY celebrates its 10th anniversary! 🎉 Held alongside the Sweden Game Arena Conference, DONNA DAY brings together students from across Sweden to inspire and encourage more women, trans and non-binary people to explore careers in the games industry. We're also really proud that our very own talented game developer, Hedvig Reuterswärd, is volunteering as a mentor at this year's event! 🙌 Here's to 10 years of making the games industry a more inclusive place. We're delighted to be supporting such a brilliant initiative again! #DONNADAY #SwedenGameConference #WomenInGames #GameDevelopment #LifeAtMAGInteractive

Tomorrow is Kanelbullens dag, or Cinnamon Bun Day, a Swedish tradition that’s been going since 1999 and gives everyone a very good excuse to eat a kanelbulle (or two... or three). 🇸🇪 And it’s not the only delicious date in the Swedish calendar. Semlor, waffles and other baked goods all get their moment too. Basically, Sweden takes fika very seriously. ☕️ As a Swedish company, we obviously have a responsibility to respect local traditions... So naturally, cinnamon buns are being consumed in both our Stockholm and Brighton offices. We’re nothing if not committed. 🫡 Happy Kanelbullens dag! 🇸🇪🥮 #KanelbullensDag #LifeAtMAGInteractive #FIKA #MobileGaming

Today is #OneSpecialDay, and for the 10th consecutive year, MAG Interactive is honored to support @SpecialEffect and their fantastic work with this important annual charity! Organized by the British non-profit organization SpecialEffect, the One Special Day charity puts all donations into developing technology and building special game rigs that assist gamers with disabilities in playing their favorite games. “We are proud to support One Special Day for the tenth year in a row. SpecialEffect does important work to make gaming more accessible, and we are pleased to continue contributing to their efforts to ensure that more people can enjoy games,” says Daniel Hasselberg, CEO of MAG Interactive. On this #OneSpecialDay, MAG will donate all revenue generated from all games in the UK to the charity. Want to help? Play our games in the UK today or visit https://lnkd.in/dez5x4W to contribute to this great cause. #InclusiveGaming #MAGInteractive #GamingForGood

🎉 Welcome to MAG, Courtney and Elisa! 🎉 Courtney S. has joined us as a Gameplay Designer in our Brighton studio, helping to maximise the fun for our players across our games. 🎮✨ Over in Stockholm, Elisa Holguin joined us last month and has already been busy keeping the studio running smoothly, from events and party planning to making sure there are plenty of sweet treats along the way! 🍬🥳 We’re so happy to have you both at MAG. Welcome to the team! 💛 #LifeAtMAGInteractive #MobileGaming #WelcomeToMAG

📣 We’re hiring an Accountant to join our Finance team at MAG Interactive in Stockholm! If you’re looking for a broad finance role in a small, friendly team where everyone works together, shares their knowledge and pitches in, this could be a great fit. Our Finance team is collaborative, down-to-earth and supportive. You’ll work across a mix of areas including group accounting and reporting, IFRS, financial control, cash flow and process improvements, with plenty of variety along the way. We’re looking for someone who: ✨ Has solid group accounting and reporting experience ✨ Knows their way around IFRS ✨ Enjoys collaborating and sharing knowledge ✨ Is fluent in Swedish and comfortable working in English If you’d like to be part of a small team where people genuinely work together and help each other out, we’d love to hear from you! Read the full job description and apply here: https://lnkd.in/egf5FBms #Accountingjobs #Stockholmjobs #Accountant

Well, that was a fun few days! 🦀🦪🚤 Last week the whole MAG Interactive team got together for our annual Kick-Off, and this year we headed to beautiful Marstrand, just outside Gothenburg. 🇸🇪 There was plenty of time talking about our plans for the year ahead and getting excited about what’s coming next at MAG… but obviously we made plenty of time for the other stuff too. 😉 Exploring the island, visiting the fortress, crab fishing, flying around on RIB boats, catching and shucking oysters, eating LOTS of food and generally just having a really good time together. One of the best things about Kick-Off is getting our Stockholm and Brighton teams together in one place. There’s something very lovely about having a few days to properly catch up, reconnect and have fun away from our screens. 💙 We’ve come back feeling well fed, slightly windswept and very excited about the year ahead! Thanks Marstrand, you were beautiful! 🌊✨ #MAGInteractive #LifeAtMAGInteractive

📣 We have a new job opening at MAG! We’re looking for a Product Manager who loves F2P mobile games and gets excited about spotting the changes that can make a real difference to players and performance. We’d love to hear from you if you have: ⭐ Hands-on experience with live F2P mobile games ⭐ Strong LiveOps and game economy knowledge ⭐ A curious, data-informed approach ⭐ Plenty of drive to turn great ideas into action Does this sound like your kind of role? We’d love to hear from you! ➡️ Read more and apply here: https://lnkd.in/dVviQzkB

🏳️🌈 Two cities, one Pride-filled Saturday! 🏳️🌈 Brighton and Stockholm Pride landed on the same day again this year, so on Saturday 1st August we opened our offices to our teams and their families to celebrate Pride in both cities! In Brighton, our office is perfectly placed along the parade route, giving everyone a brilliant view from the windows. Add in tonnes of snacks, face painting and the very welcome office AC, and we had a pretty great setup for the day! It also meant the little ones joining us could enjoy all the fun while keeping nice and cool. In Stockholm, the team kicked things off with a special Pride brunch before heading out to join the parade party! 🥳 Here are a few snaps from the celebrations in our Brighton office 🎨🍭🌈 ❤️🧡💛💚💙💜 #Pride #BrightonPride #StockholmPride #LifeAtMAGInteractive

The best way to start Develop Conference? A comedy night for a great cause! MAG Interactive is proud to be sponsoring the GamesAid Comedy Night at Komedia, Brighton. With a fantastic line-up of comedians and a room full of game developers, it's the perfect way to catch up with old friends, meet some new faces and ease into the conference before the busy few days ahead. Even better, every ticket helps support GamesAid and the incredible work they do funding charities that make a real difference to people's lives across the UK. If you're already in Brighton and haven't made plans for this evening yet, there are still tickets available. We'd love to see you there! Get your ticket here: https://lnkd.in/eX4HH3qA 🗓️ Monday 13 July 🕖 7:00pm 📍 Komedia, Brighton See you tonight! 🎭💙 #DevelopBrighton #GamesAid #GameDev #Brighton #MAGInteractive