Sports & Entertainment
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Canadian Tire’s Women’s Sport Initiative enters its next chapter
3 days ago -
Rogers expands Michael Cera campaign beyond baseball
1 week ago -
TheScore Bet leans into its sports-media roots amid expansion
October 6, 2026 -
DoorDash takes food prep off the table for NHL game nights
September 30, 2026 -
TD turns the focus onto Jays fans with new TikTok channel
September 29, 2026 -
Lotto Max puts a new spin on $100K prizes with a ‘spokesuit’
September 29, 2026 -
Special Olympics Canada makes joy its new brand currency
September 28, 2026 -
Bills bridge the border with a 50-yard pass
September 25, 2026 -
Raptors Republic and Rethink reignite ‘Ka’Wine and Dine’
September 23, 2026 -
CIBC turns Tempo jersey numbers into breast-cancer statistics
September 22, 2026 -
Hard Rock Bet puts focus on fandom for Ontario launch
September 15, 2026 -
CFL turns smartphone screens into a football field
September 14, 2026 -
Tubi premieres its first global brand campaign in time for TIFF
September 11, 2026 -
Schneiders marks Jays fans’ Loonie Dog milestone with mural
September 10, 2026 -
EB Games brings CGC card grading to its in-store experience
September 9, 2026 -
DraftKings fuels fans up for upcoming NFL season
September 8, 2026 -
Maxine Chapman takes on president and CEO role at Destination Ontario
September 1, 2026 -
Josh Stein named first CCO at We Are Social Canada
August 31, 2026 -
Budweiser reaches for a new can to celebrate 50 Blue Jays seasons
August 26, 2026 -
How sponsors are assisting the Toronto Tempo’s rapid rise
August 20, 2026 -
Toronto Tempo unveils its two-mascot team
August 19, 2026 -
Hollywood Casino encourages players to take a ‘Hollyday’
August 19, 2026 -
RBC taps Wrexham AFC’s global rise with back-of-kit sponsorship
August 18, 2026 -
Jackpot City doubles down on its ‘Free Taxi’ campaign
August 14, 2026 -
Montreal’s Parc Olympique builds for the future through spirit of 76
August 14, 2026 -
Hard Rock Bet gets familiar with locals through landmarks, anthem
August 7, 2026 -
Lotto Max leans into the “maxxing” trend
August 4, 2026 -
Final whistle: Turning World Cup moments into lasting brand value
July 29, 2026 -
Air Transat goes beyond World Cup’s final whistle
July 24, 2026 -
National Bank puts prize parity at the centre of its tennis platform
July 21, 2026 -
How Bell turned the streaker into a World Cup marketing play
July 20, 2026 -
Princess Margaret looks beyond jackpot with new lottery model
July 17, 2026 -
Tennis Canada aims for cross-sport boost at National Bank Open
July 15, 2026 -
Victoria brewer Whistle Buoy distances itself from FIFA’s fun police
July 14, 2026 -
Destination BC brings natural beauty to FIFA Fan Festival
July 13, 2026 -
OLG parlays FIFA momentum into growth opportunity for soccer
July 10, 2026

