Strong reach doesn’t always mean a public health message is being shared. A new NORC study in Communications Health finds public health accounts kept posting about e-cigarette prevention on X/Twitter, but over time, far fewer accounts amplified their messages.
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From rural school districts to Chicago’s neighborhoods, our latest NORC in IL newsletter covers research on how Illinois residents work, connect, and experience the conditions shaping their daily lives.
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Who needs to be at the table to fully understand a health problem? In a new interview with Suraj Arshanapally for Communicator’s Guide to Social Impact, NORC’s Ashani Johnson-Turbes makes the case for transdisciplinary approaches to health communication research.
AI-generated “synthetic respondents” are speeding up survey research, but their reliability depends on the human data behind them. NORC’s Leah Christian explores the utility and challenges of synthetic respondents in her new Expert View.
Find out more: go.norc.org/4B6MmRm