🌴 What does a short-form video workshop in Fiji look like? The BBC's Dan Curtis travelled to the Pacific Islands News Association (PINA) Summit to work with journalists from across the Pacific, helping them develop creative storytelling and video editing skills for audiences who increasingly get their news on their phones. 🎥 Watch Dan's highlights from an inspiring week👇 🔗 Click here to learn more about our work: https://bbc.in/3W7J40k #Journalism #MediaDevelopment #PINA2026 #SolomonIslands #PacificMedia Dipak Bhattarai Dan Curtis
About us
In a world where media can be divisive and untrustworthy, we believe in the power of media and communication to do good. Our work reaches millions of people facing insecurity, inequality and poverty with information they can trust. We support the independent media essential to democracy and development. And we inform, connect and inspire change in our audiences, providing trusted information, stories and ideas that generate debate and discussion and bridge divides. We reach more than 100 million people a year – helping to save lives and improve health, protect livelihoods, challenge inequality and build more peaceful and democratic societies. BBC Media Action is not funded by the BBC Licence Fee, and instead relies on the generous support of our donors.
- Website
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http://www.bbc.co.uk/mediaaction/
External link for BBC Media Action
- Industry
- Broadcast Media Production and Distribution
- Company size
- 501-1,000 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1999
- Specialties
- Media development, Media for development, and Communications for development
Locations
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Primary
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London, GB
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London, GB
Employees at BBC Media Action
Updates
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"When my baby was born, I did not have enough breast milk at first. My husband told me he heard on the radio that I should drink plenty of water and tea. This really helped increase my milk supply, and now that problem has been solved." In a remote corner of Afghanistan’s Nangarhar province, a family has learned life-changing information in an unexpected way, through a radio programme. While listening to Darman ("Healing") on Safa Radio and Dost Radio, Zubair and his wife (who asked not to be named) heard a doctor explain simple ways mothers can increase breast milk supply. At the time, she was struggling with exactly that challenge after the birth of their baby. Following the advice shared on the programme, she increased her fluid intake, and she said the problem was then resolved. Experiences like these demonstrate the power of trusted media to deliver practical information that improves lives. Click here to read more: 🔗 https://bbc.in/4jfvlhw #Afghanistan #BBCMediaAction #DAWAM #UKAid #Afghanistan #WASH
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Who is AI data really for, and who gets a say in how it is made and shared? We’re at #MozFest this week exploring the challenges and possibilities for local media in creating a responsible technology ecosystem, that ensures communities can access trustworthy information when they need it most. Alongside speakers from The British Library and Sony, we'll explore what it takes to create data that serves real communities. In #Barcelona? Join our Director of Strategy and Policy Caroline Sugg at 👉 Common Ground: Cultivating an Ethical AI Data Ecosystem 📅 Wednesday 28 October ⏲️ 12.30 CET - Room D4 Mozilla Festival Mozilla Data Collective
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“There are many things we cannot easily ask about or find information on. When I hear women’s experiences and questions discussed on the radio, I feel that these issues are being heard," says a woman from central Afghanistan. Restrictions on education, employment, movement and participation in public life have changed the way women live and work across Afghanistan. For women journalists, this affects how they report, whom they can interview, where they can go and, in some places, whether women can speak on air. Under our Brave Media initiative, we have mentored 48 journalists from 12 radio stations, helping producers strengthen their editorial decisions; understand audience needs; and turn difficult subjects into informative, engaging radio programmes that address women's needs and concerns. Click here to read more: https://lnkd.in/gfDa_Grb #Afghanistan #BBCMediaAction #MediaForGood #WomenJournalist #BraveMedia
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BBC Media Action reposted this
Drone and missile attacks have become a constant reality in Ukraine. Yet the Donbas Media Forum, the country’s largest media gathering, went ahead, bringing together journalists, editors, and media professionals from across the country. It was a testament to the determination of its organisers, Liubov Rakovytsia, and the Ukrainian media community’s resolve to come together, exchange ideas, and keep Ukrainian journalism moving forwardd despite all challenges. I had the pleasure of moderating a panel, “Who’s on the Other Side of the Screen? Understanding Audiences in the Age of War and AI.” At BBC Media Action, we spend a great deal of time researching how people’s information needs and media habits are changing. The discussion was a timely reminder that understanding audiences is becoming both more complex and more important. Key insights: ✅ Connection, not reach, is becoming the media’s scarcest currency. Platforms deliver news to millions, but trust is harder to earn. According to the Reuters Institute, trust in news stands at 37%, while around 27% follow news creators weekly. People increasingly connect with a person, a voice and a perspective—not just a media brand. In wartime, that connection matters even more. ✅ Context can tell us more than demographics. Imagine a 35-year-old woman in Kyiv trying to wash her hair amid power and water cuts, with missiles and drones threatening the city. Move her to a relatively safe city in western Ukraine, and her information needs may change overnight. Understanding audiences means looking beyond who they are to what is happening around them, especially in Ukraine’s constantly changing reality. ✅ Regional media matter, especially in wartime. People across Ukraine face very different realities. National outlets cannot always respond quickly to local needs, while regional newsrooms are closer to the people and events that matter. They provide timely, practical information and build trust by showing audiences that their concerns count. ✅ Frontline media are a bridge between people and the places they call home. Their audiences are now scattered across Ukraine and around the world, yet remain connected by their place of origin. For people displaced from frontline regions, local media help maintain that connection to home—a bond that becomes especially important in times of crisis and uncertainty. For Ukrainians under occupation, trusted media can be a lifeline, sharing information about evacuation routes, essential services and how to claim a Ukrainian pension. ✅ AI is changing how people find and consume news. Around 40% of Ukrainians use AI to get news at least occasionally. Olga Sedova, Olena Vypirailenko, Olha Kutyshenko
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💬✨ “I joined BBC Media Action because I wanted my work to have a real impact,” says Shams Tazi, BBC Media Action Research Manager. 🌍 Research in conflict and crisis settings is about more than methodology. It's about listening to people, adapting to changing circumstances, and working with local experts who understand the realities on the ground. 🤝 Local researchers, translators and community partners make this work possible, helping us gather the insights needed to support communities with trusted information when they need it most. 📖 Learn more about our research and impact: https://bbc.in/4cC7fJI #BBCMediaAction #MediaForGood #PublicInterestMedia #ResearchForImpact #GlobalDevelopment Shams Tazi Georgina Jackson
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🔍 Journalists around the world are facing surveillance on an unprecedented scale. A new report from our Brave Media partner, the International Federation of Journalists (IFJ), explores how intercepted messages, monitored calls and compromised devices can threaten journalists, their sources and the public's right to know. 🔗 Click hear to read more about our Brave Media programme: https://bbc.in/3W09ReU #MediaFreedom #Journalism #PressFreedom #BraveMedia #DigitalRights @internationalfederationofjournalists
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A forecast is important, but what happens after people receive the information? Last week, I had the opportunity to participate in a Lifeline Communication Training on El Niño Preparedness, organized by #BBCMediaAction under the WISER Action First project. Working in disaster risk reduction, particularly with communities in urban informal settlements, has continued to remind me that preparedness is not just about having plans in place or knowing that a hazard is coming. It is also about whether people receive timely information, understand what it means for them, and know what action to take. A weather forecast may tell us that heavy rains are expected, but a household living in a flood-prone area needs to understand what that forecast means for their safety, livelihood, and daily decisions. They need information they can trust, guidance they can act on, and communication channels that reach them in time. This is why lifeline communication matters. It connects early warning to early action. It also reminds us that communication should not be a one-way process. Communities have local knowledge, experiences, and feedback that are just as important in shaping preparedness efforts. As we continue preparing for El Niño and other climate-related hazards, I believe we must pay as much attention to how we communicate risk as we do to the forecasts themselves. Because an early warning is only as useful as our ability to turn it into meaningful action. #DisasterRiskReduction #EarlyWarning #ClimateResilience #ElNinoPreparedness #AnticipatoryAction #CommunityResilience
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⚠ Child recruitment by illegal armed organisations doesn’t stop at borders. Neither did this investigation. Pablo was just 15 when armed men began waiting outside his school in Quito, Ecuador. Paula was recruited at 14 in Cauca, Colombia. In Putumayo, most students from one graduating class ended up in the ranks of an armed group. Across Ecuador and Colombia, journalists interviewed more than a dozen sources in each region to understand a security crisis hiding in plain sight: the recruitment of boys, girls and adolescents by criminal groups. They talked to mothers searching for missing children, community leaders and young survivors. They also analysed data revealing that children are being recruited in schools from the age of 10. 🔎 Captured Childhoods is a cross-border collaborative investigation carried out by four media outlets in Latin America - Cuestión Pública and Vorágine in Colombia, and GK and Lupa Media in Ecuador, led by SembraMedia and with editorial coordination by CONNECTAS as part of the Brave Media programme. We work with nearly 600 media partners across nearly 50 countries and 18 time zones, supporting them to produce trustworthy, independent journalism and stories that change lives and hold leaders to account. 🔗 Click here to learn more: https://bbc.in/4y99Lz3 🎨 Illustrations by Angie Pik | 🎬 Animation by Juan Olarte #BBCMediaAction #MediaForGood #PublicInterestMedia #IndependentJournalism SembraMedia
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🎥 Meet Badariyya: a new Hausa-language TV drama from BBC Media Action and AREWA24. The series follows Badariyya, a young woman determined to build a future on her own terms while navigating family expectations, relationships and tradition. Created by BBC Media Action and AREWA24 with Northern Nigerian writers, actors and creatives, the drama reflects the everyday experiences, aspirations and challenges of communities across the region. Hear from the cast and crew about the inspiration behind the series. 🔗 Click here to learn more: https://bbc.in/4yEP1Ai #BBCMediaAction #MediaForGood #Badariyya #Storytelling