Beyond

Well, this is exciting... 🤩 We’re delighted to be expanding our relationship with the brilliant team at media group DC Thomson, working as creative and media agency for Beano, and media agency for News Brands The Courier and The Press & Journal. DC Thomson's brands hold such a special place in people's lives, so it's a real honour to work across more of their portfolio - from the joyful creativity of iconic children's magazine Beano, to the trusted journalism that keeps local communities connected. A huge thanks to the client team for having us aboard, plus a massive shout-out to our team who have already done such a fantastic job on DC Thomson’s family history brand, Findmypast. Full write-up from Campaign UK in the comments (Thanks guys!)👇 Let's do this 🙌 Sarah Hall Steve James Carly Gilchrist Rachel Crawford Alina Stancescu Gift Egbedi Kenah Tosh Emily Paterson Patrick McDermott Hamish Dundas Hollie Fraser Ed Cox Adam Boucid Kurt Kho Jonny Ray Zaid Al-Zaidy

Painting the town pink for itsu 🥟 🍜 As the grocery offering scales in Ireland, we've been helping them with their biggest brand campaign yet nationally. From quite literally turning Connolly Station in Dublin pink, to wider station takeovers to almost 100 branded buses and online video we're making the brand UNMISSABLE 🤩 Thanks to all involved 👏 Misha Metcalfe Lizzie Stewart Annie Butler Tom Mullaney Emily Paterson Fergus Browne Adam Boucid Kurt Kho Hollie Fraser

Latest work for Alzheimer's Research UK 🧡 Somewhere, someone alive today could be the first one cured of Alzheimer’s. The powerful truth at the heart of 'The First One', our latest brand campaign for the charity dedicated to research and a cure. It’s a central thought designed to let the charity show up in more places and spaces than ever before, in a way only they can. Our latest work for the campaign subverts standard OOH by building giant mirrors right into major station takeover sites. There's a striking beauty in using mirrors here - right in the middle of busy commutes and the daily hustle. Walk past, and your reflection sits directly in the frame: a sudden, immediate reminder that 'The First One' could be anyone. You, or someone you love. Another great piece of integrated creative and media thinking from the team, and a huge thanks to our clients and partners for all the support and collaboration 👏 Watch this space for more from this campaign this month and beyond... 🧡 Carolyne Coupel Lorna Dawson Ellen Chesterman Katie Gouskos. Rachel Pountney Grand Visual Fergus Browne Angelique Allen Emily Paterson Ed Cox Adam Boucid Patrick McDermott Manuel Fleitas Remco Graham Hamish Dundas David Frymann Jonny Ray

What’s for dinner tonight? 😵💫 An age-old question. An age-old weeknight panic. Too often, time-poor shoppers sacrifice their craving for new flavours for speed at the supermarket. Fear not, though! Our pals at itsu continue to provide healthy, uber-tasty meals that satisfy those cravings in minutes. Our new campaign catches people right when dinner decision fatigue sets in. We're targeting commuters across London, Manchester, and Birmingham with high-impact OOH and social media on their way to and from the office. Then bringing it home (literally) to sofa-dinner time with a national TV and premium On-Demand campaign. Keep your eyes peeled for the work, and a huge thanks as always to the brilliant team at itsu for another great collaboration! 👏 (And seriously... try the Soup Dumplings 🤤) Misha Metcalfe Annie Butler Sean Monighan Fergus Browne Emily Paterson Adam Boucid Kurt Kho Hollie Fraser Jonny Ray Manuel Fleitas

Thanks Performance Marketing World ❤️

Donating your most iconic brand asset for a cause that matters? That’s a real partnership moment. 👏 Huge thanks to Pearl & Dean for collaborating with us on a takeover of their legendary ident in support of Alzheimer's Research UK. Check it out below + in your local P&D cinema 👇

Love, and very much appreciate this write-up by Creative Review on our latest work for Alzheimer's Research UK, 'The First One'. https://lnkd.in/enGiJ9QB 'Beyond's approach is certainly a welcome reminder that cause-led advertising does not have to make audiences feel bad to make them act. Here, hope is presented not as an emotional escape from the problem, but as the very reason to do something about it.' 👏

Thanks shots ❤️

Thanks for including us for our work 'The First One' for Alzheimer's Research UK, LBBonline - Little Black Book - in great company 👏 (Link in the comments if you haven't checked it out yet)

Somewhere, someone alive today could be the first person cured of Alzheimer’s. Only research will get us there and Alzheimer's Research UK is on a mission to accelerate progress toward that cure. Dementia is the UK’s leading cause of death, impacting one in two of us - whether through a diagnosis, caring for a loved one, or both. But thanks to extraordinary scientific endeavors, a cure is now in sight and no longer a distant dream. With this optimism in mind, our new campaign, 'The First One', shifts the focus away from helplessness toward radical optimism - transforming passive sympathy into active support to fund a cure that will fundamentally change all our futures. With strategy, media, and creative led by Beyond, the fully integrated campaign launches nationally today, with more to come throughout the month. Link to full coverage in the comments (Big thanks to Eszter Gurbicz at Campaign UK) and check-out the launch film below. A massive thank you to our incredible clients, production and media partners for what has been an epic team effort all around. Watch this space for more this month... Carolyne Coupel Lorna Dawson Katie Gouskos. Ellen Chesterman Rachel Pountney Emma Whitcombe Love Song RUNAMOK STUDIOS STRAY The Story Club Talon Grand Visual