The Internet buzz over "Snakes on a Plane" turned out to be nothing to hiss about. The high-flying thriller preceded by months of unprecedented Web buildup technically debuted as the No. 1 movie, but with a modest $15.25 million opening weekend, according to studio estimates Sunday.
Distributor New Line Cinema included $1.4 million that "Snakes on a Plane" raked in during 10 p.m. screenings Thursday to get a head start on the weekend. Without those revenues, the movie's weekend total would be $13.85 million, putting it just behind "Talladega Nights: The Ballad of Ricky Bobby," which took in $14.1 million in its third weekend.
With its campy, tell-it-like-it-is title and the star power of lead actor Samuel L. Jackson, "Snakes on a Plane" became an online phenomenon, prompting endless Web chat and parodies long before anyone saw the movie. That buzz proved fairly hollow when it came to showtime, with the debut weekend a respectable but unremarkable return for a movie with a production budget of just over $30 million.
New Line's Tuckerman said "Snakes on a Plane" would turn in a solid profit but that he did not know why the movie failed to live up to its Internet hype. "I think people were more excited about the marketing than the actual movie," said Dergarabedian of Exhibitor Relations. "New Line did not set out to create this Internet buzz. That's actually a marketer's dream, but when marketing translates into awareness but does not inspire people to get out from behind their computers and into the theater, that's a problem."
The movie stars Jackson as an FBI agent battling killer snakes that have been put on a red-eye flight to do away with a witness about to testify in a murder trial.
The Top Ten:
1. "Snakes on a Plane," $15.25 million.
2. "Talladega Nights: The Ballad of Ricky Bobby," $14.1 million.
3. "World Trade Center," $10.8 million.
4. "Accepted," $10.1 million.
5. "Step Up," $9.9 million.
6. "Barnyard: The Original Party Animals," $7.5 million.
7. "Little Miss Sunshine," $5.7 million.
8. "Pirates of the Caribbean: Dead Man's Chest," $5 million.
9. "Material Girls," $4.6 million.
10. "Pulse," $3.5 million.
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