PinkStinks: the campaign for real role models
PinkStinks is a brand new campaign focusing on giving girls positive female role models who will inspire them to achieve great things.
This website is all about our aims; our plans; and how you can help. We want to know how you feel about the issues we raise here, so that we can achieve our ultimate goal which is to inspire girls to succeed on their own terms.
PinkStinks is aimed at girls between the ages of 6 and 12 years old and their parents. We believe that the media’s obsession with stick-thin models, footballers’ wives, and overtly sexualised pop stars is denying girls their right to aspire to and learn from real role models. We aim to redress the balance by providing girls with positive female role models – chosen because of their achievements, skills, accomplishments and successes.
We want to impress on the media, the importance of presenting girls with positive images of women. We believe that these images of women should be ubiquitous … not the overtly sexualised ones we have all become so used to and accept as the norm.
Whilst we are often more than familiar with the inane and inconsequential exploits of many ‘celebrities’, we seem blissfully unaware that there are women out there discovering cures for cancer, saving the environment, leading nations, travelling into space and breaking sporting records. It is these women that need exposure in order to inspire, motivate, encourage and enthuse our girls.
In order for us to achieve our aims we need:
• Support – comments, endorsement, sponsorship or donations
• Suggestions – who are your real role models that you would like to see featured on our website for children or are you one?! Let us know.
• Content – send us links to any articles, books or research which will support our campaign, or name and shame the worst offenders
• Coverage – talk to us about how you can help us get the PinkStinks message out to as wide an audience as possible
We are passionate about our cause and about improving girls’ life chances.
Please contact us if you can help in any way.
