APN Customer Engagements Program
Supporting AWS Customers through APN Partner engagements
What is the ACE Program?
The APN Customer Engagements Program (ACE) enables APN Partners to support customers and drive successful engagements on AWS. Through the ACE Program, qualifying APN Partners become eligible to receive AWS lead and opportunity referrals through the ACE Pipeline Manager. The APN Customer Engagements Program provides APN Partners with access to sales and technical support resources like AWS Compete resources and AWS Cloud Economics resources to support driving a successful customer outcome.
APN Customer Engagements Program Benefits
Eligibility to receive AWS sourced leads and opportunities.
Introduction to an AWS Sales Rep on validated opportunities.
Technical Support on validated opportunities.
AWS Compete Team Support on eligible, validated opportunities.
Dynamic Lead Sharing URL when featured in Blog Posts and Public Customer References.
APN Customer Engagements Program Requirements
Opportunity Submission Requirements
Requirements to submit an opportunity in the ACE Pipeline Manager.
| APN Membership | Registered, Select, Advanced, or Premier APN Consulting or Technology Partners |
| Terms and Conditions |
Acceptance of the APN Customer Engagements Program Terms and Conditions |
Customer Engagement Referrals
Requirements to receive AWS customer engagements from AWS.
| APN Membership | Select, Advanced, or Premier APN Consulting or Technology Partners |
PSF Listing |
Active listing on AWS Partner Solutions Finder (PSF) |
| APN Program Designation | Must be in an APN Program. To complete this requirement, participation in a minimum of one of the following APN Programs is required: AWS Competency Program, AWS Managed Service Provider (MSP) Program, AWS Service Delivery Program, or AWS Public Sector Partner Program |
| Capabilities and Preferences | Are eligible for identified leads and opportunities based on capabilities and preference settings |
| Commitment to provide updates | Commitment to provide updates on AWS lead and opportunity referrals |
| Terms and Conditions | Acceptance of the APN Customer Engagements Program Terms and Conditions. Submission of 10 validated customer engagements to AWS on a rolling 12-month basis |
| Additional Requirements | Partner Activity dependent on APN Tier |
Frequently Asked Questions
How do I apply to the APN Customer Engagements Program?
The APN Customer Engagements Program doesn’t require an application process; you become eligible when you meet the program requirements as you navigate and make the most of your APN Journey. We recommend you begin by submitting opportunities through the ACE Pipeline Manager, encouraging your customers on AWS to complete CSAT reviews and applying to our various APN differentiation programs (e.g. AWS Competency, AWS Managed Service Provider Program).
How does the APN Customer Engagements Program define AWS Customer Engagement Referrals?
AWS Customer Engagements Referrals encompass two categories, AWS Opportunity Referrals and AWS Lead Referrals.
- AWS Lead Referrals can be defined as inbound prospects generated by AWS who have engaged in one or more AWS Marketing Activities and have consented to be engaged with an APN Partner to assist with their AWS needs.
- AWS Opportunity Referrals can be defined as AWS Referred Leads generated by AWS who have been qualified by AWS Sales and have consented to be engaged with an APN Partner to assist with their proposed solution or workload.
What is an AWS Validated Opportunity?
An AWS Validated Opportunity is one that represents net-new AWS Business and has been thoroughly prospected by your firm to clearly define the end-customer’s needs, pain points, and what your firm is proposing to solve.
Where do I submit AWS Validated Opportunities?
Opportunities are submitted through the ACE Pipeline Manager located in APN Partner Central.
To submit a new opportunity, follow the steps below:
- Login to APN Partner Central
- Navigate to “My Customers”
- Select “Add New”
- Complete all required fields and select “Submit”
What should I do if my customer doesn't want me to disclose personal contact information to AWS?
APN Partners assume responsibility of obtaining the appropriate consent from a customer prior to submitting an opportunity to AWS. If your customer would not like to disclose personal contact information (name, email address, phone number), it’s acceptable to provide an alternate contact within your firm along with the customer website.
See the APN Customer Engagements (ACE) User Guide in APN Partner Central.
Getting Started
Ready to get started? You can start by submitting opportunities today in the ACE Pipeline Manager.
