AWS Messaging & Targeting Blog

Introduction In this post, we will walk through setting up an always-on appointment reminder campaign in Amazon Pinpoint. No-show rates are a constant challenge for service providers. Industries such as hospitality estimate 20% of diners miss reservations in big cities,1 while salons average five missed appointments per week.2 Professional services such as financial institutions and […]

Both Amazon Pinpoint and Amazon Simple Email Service (SES) are known for their ability to send out transactional and promotional emails at scale and with ease. However, both are often not set up to receive email replies. Owners often assume that the “no-reply” addresses they are using do not require much consideration. This means that if […]

Email is a popular channel for applications, used in both marketing campaigns and other outbound customer communications. The challenge with email is that it can become increasingly complex to manage for companies that must send large quantities of messages per month. This complexity is especially true when companies need to measure detailed email engagement metrics […]

Businesses need to send real-time notifications in order to take action when alerted of a critical situation. Examples could include anomaly detection, healthcare emergencies, operations failures, and fraud transactions. Email, SMS, and push notifications are often used to notify stakeholders in real-time. However, building a large-scale, real-time notification solution can be a complex and costly […]

8/19/2020 – Updated for clarity on Twilio sandbox requirements Amazon Pinpoint recently announced the general availability of custom channels. Custom channels enable you to extend the capabilities of Amazon Pinpoint via a webhook or AWS Lambda function. Among many other possibilities, you can use custom channels to send messages to your customers through any API-enabled […]

Note: This post was written by Dustin Taylor, an AWS Technical Program Manager for Amazon Pinpoint. Amazon Simple Email Service (SES) and Amazon Pinpoint have processes and systems in place to help protect AWS customers from issues that could damage their reputations as email senders. These systems alert customers about sending issues as early as […]

Note: This post was written by Ryan Lowe, an AWS Solution Architect and Chelsea Graf, Senior Pinpoint PM. This is the second of two posts in our series on personalization with Amazon Pinpoint. Today’s customer expects a high level of personalization in order to continue engaging with an enterprise.  Rather than a generalized marketing campaign, […]

Note: This post was written by Ryan Lowe, an AWS Solution Architect and Chelsea Graf, a Senior PM for Amazon Pinpoint.  Today’s customer expects a high level of personalization in order to continue engaging with an enterprise. Using curated messaging, rather than a “one-size-fits-all” marketing campaign, an enterprise can lower churn rates, increase customer interaction, […]

Short Message Service (SMS) is a text-based component of the global wireless telephone network. Most consumers use SMS as part of Person-to-Person (P2P) communications in their personal lives, but Application-to-Person (A2P) communications are on the rise. A2P messaging enables an application to send a SMS directly to a customer. In 2019, over 1.2 trillion A2P […]

Note: This post was written by Murat Balkan, an AWS Senior Solutions Architect. Many of our customers use voice notifications to deliver mission-critical and time-sensitive messages to their users. Customers often configure their systems to retry delivery when these voice messages aren’t delivered the first time around. Other customers set up their systems to fall […]