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Webflow Conf '26 • AI Marketer Series
Agents now take on real marketing work, and leading them has become part of a marketing leader's job. A three-part series on leading an AI-native marketing team, so you decide what agents take on and what stays with your people.
The full series
Webflow's chief product officer and Anthropic's applied AI lead on moving from measuring AI adoption to measuring results. It covers pairing leadership from the top with champions inside teams, why leaderboards that reward AI usage backfire, and why a person should own every piece of work an agent helps make.
Dave Steer with marketing leaders from Zapier, Zoom and LinkedIn on how they changed their teams. It covers Zapier's three-week learning sprint and buildathon, why LinkedIn cut back its AI content, and where budget goes when buyers get answers without clicking.
A panel that includes Dave Steer, Orca Security and Vimeo's former CMO on what to give agents and what people keep. It argues that governance makes teams faster, and covers audit trails and change logs.
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Webflow's chief product officer and Anthropic's applied AI lead on moving from measuring AI adoption to measuring results. It covers pairing leadership from the top with champions inside teams, why leaderboards that reward AI usage backfire, and why a person should own every piece of work an agent helps make.
Dave Steer with marketing leaders from Zapier, Zoom and LinkedIn on how they changed their teams. It covers Zapier's three-week learning sprint and buildathon, why LinkedIn cut back its AI content, and where budget goes when buyers get answers without clicking.
A panel that includes Dave Steer, Orca Security and Vimeo's former CMO on what to give agents and what people keep. It argues that governance makes teams faster, and covers audit trails and change logs.
Hakim Group uses AI agents and Webflow MCP to speed up site builds and migrations, giving individual contributors more control over their work. The team increased monthly site production by 400%, scaling hundreds of websites while keeping each local practice’s brand distinct.
Arkose Labs’ marketing team creates new pages in 15 minutes instead of three days with Claude and Webflow MCP. Agents build and update the site, while marketers own their campaign pages and human approvals determine what goes live.
Beta in October
Turn a rough brief into live, personalized pages, audience variants, and ads in hours.
Beta in October
Find, adapt, and repurpose on-brand creative for every channel from one place.
Available now
Spot competitor citation gaps, then draft original content in your CMS.
A new place for marketing teams and agents to build, review, and grow together, with the context and oversight needed to keep every experience on-brand.
Tell us what’s on your agenda for the year ahead. We’ll bring in the right people to help you pressure-test your plans.
Tell us what’s on your agenda for the year ahead. We’ll bring in the right people to help you pressure-test your plans.
