{"id":1158,"date":"2025-03-26T15:15:01","date_gmt":"2025-03-26T15:15:01","guid":{"rendered":"https:\/\/www.consciousadnetwork.com\/?page_id=1158"},"modified":"2025-04-17T08:37:47","modified_gmt":"2025-04-17T08:37:47","slug":"sustainability-guide","status":"publish","type":"page","link":"https:\/\/www.consciousadnetwork.com\/sustainability-guide\/","title":{"rendered":"Sustainability Guide"},"content":{"rendered":"\t\t
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Sustainability<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Leadership Position<\/b><\/span><\/h3>

The advertising industry working across all scopes <\/span><\/span>to bring emissions in line with the <\/span><\/span><\/span>Paris Climate Agreement<\/span><\/span><\/a><\/span>,<\/span> t<\/span>o limit warming to under 1.5 degrees centigrade, and regenerate our natural environment.<\/span><\/span> T<\/span>he content we create<\/span>, the media we place, and<\/span> the <\/span>organisations and <\/span>processes <\/span>which govern<\/span> them <\/span>are <\/span>sustainable<\/span>. The advertising industry <\/span>has the power to<\/span> lead positive behavioural change<\/span> and <\/span>promot<\/span>e<\/span> information integrity around climate science and action<\/span>.<\/span><\/span><\/p>

\u201cWe must fight the coordinated disinformation campaigns impeding global progress on climate change, ranging from outright denial to greenwashing to harassment of climate scientists\u201d<\/span><\/span>
<\/span>Antonio Guterres – UN Secretary General<\/span><\/span><\/a><\/span><\/p>

The Commercial Impact<\/b><\/span><\/h3>