Power of Connection Webinar: Infor

Agentic Advocacy: Building an AI-Powered Community

Thursday, October 22 at 3 p.m. ET / 12 p.m. PT

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Meet Our Presenter

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Power of Connection Webinar

What does an AI-powered community look like in practice? Mary Green of Infor will share how her team is using AI and Higher Logic Vanilla to improve three critical parts of the member experience:

Routing unanswered questions to the right experts
Creating onboarding experiences that community teams can easily update
Engaging members through structured ambassador missions.

Mary Green

Director of Community Platforms, Infor and Founder at CMA Weekly

This practical session will explore how thoughtful automation can reduce manual work, help members find value faster, and create clearer paths from participation to advocacy. Attendees will leave with tangible ideas they can adapt to make their own communities more responsive, scalable, and connected.

Marius Ciortea

Chief Community Officer
Higher Logic

tag on your * website or Marketo landing page template(s) where you want to use the * UTM tracking functionality. * ***************************************************************************/ /************************** CONFIGURATION OPTIONS **************************/ /* MARKETO UTM FIELDS: * Input field names for your Marketo instance in the right column below. * If you're not sure what to put here, export all fields from within your * Marketo instance under Admin > Field Management > Export Field Names * (requires admin access) and use your UTM fields' SOAP API Name from the * downloaded Fields.xls file. This is case sensitive! */ var dpi_marketoUtmFields = { 'utm_source' : 'utm_source__c' ,'utm_medium' : 'utm_medium__c' ,'utm_campaign' : 'utm_campaign__c' ,'utm_term' : 'utm_term__c' ,'utm_content' : 'utm_content__c' }; /* DOMAIN NAME (optional): * Optionally, set your primary domain name so that the cookie can be read on * your main website and across all subdomains. Will auto-detect current * domain if unchanged. */ var dpi_cookieDomain = 'higherlogic.com'; /*********************** DO NOT EDIT BELOW THIS LINE ************************/ /*! * JavaScript Cookie v2.1.3 * https://github.com/js-cookie/js-cookie * * Copyright 2006, 2015 Klaus Hartl & Fagner Brack * Released under the MIT license */ ;(function (factory) { var registeredInModuleLoader = false; if (typeof define === 'function' && define.amd) { define(factory); registeredInModuleLoader = true; } if (typeof exports === 'object') { module.exports = factory(); registeredInModuleLoader = true; } if (!registeredInModuleLoader) { var OldCookies = window.Cookies; var api = window.Cookies = factory(); api.noConflict = function () { window.Cookies = OldCookies; return api; }; } }(function () { function extend () { var i = 0; var result = {}; for (; i < arguments.length; i++) { var attributes = arguments[ i ]; for (var key in attributes) { result[key] = attributes[key]; } } return result; } function init (converter) { function api (key, value, attributes) { var result; if (typeof document === 'undefined') { return; } // Write if (arguments.length > 1) { attributes = extend({ path: '/' }, api.defaults, attributes); if (typeof attributes.expires === 'number') { var expires = new Date(); expires.setMilliseconds(expires.getMilliseconds() + attributes.expires * 864e+5); attributes.expires = expires; } try { result = JSON.stringify(value); if (/^[\{\[]/.test(result)) { value = result; } } catch (e) {} if (!converter.write) { value = encodeURIComponent(String(value)) .replace(/%(23|24|26|2B|3A|3C|3E|3D|2F|3F|40|5B|5D|5E|60|7B|7D|7C)/g, decodeURIComponent); } else { value = converter.write(value, key); } key = encodeURIComponent(String(key)); key = key.replace(/%(23|24|26|2B|5E|60|7C)/g, decodeURIComponent); key = key.replace(/[\(\)]/g, escape); return (document.cookie = [ key, '=', value, attributes.expires ? '; expires=' + attributes.expires.toUTCString() : '', // use expires attribute, max-age is not supported by IE attributes.path ? '; path=' + attributes.path : '', attributes.domain ? '; domain=' + attributes.domain : '', attributes.secure ? '; secure' : '' ].join('')); } // Read if (!key) { result = {}; } // To prevent the for loop in the first place assign an empty array // in case there are no cookies at all. Also prevents odd result when // calling "get()" var cookies = document.cookie ? document.cookie.split('; ') : []; var rdecode = /(%[0-9A-Z]{2})+/g; var i = 0; for (; i < cookies.length; i++) { var parts = cookies[i].split('='); var cookie = parts.slice(1).join('='); if (cookie.charAt(0) === '"') { cookie = cookie.slice(1, -1); } try { var name = parts[0].replace(rdecode, decodeURIComponent); cookie = converter.read ? converter.read(cookie, name) : converter(cookie, name) || cookie.replace(rdecode, decodeURIComponent); if (this.json) { try { cookie = JSON.parse(cookie); } catch (e) {} } if (key === name) { result = cookie; break; } if (!key) { result[name] = cookie; } } catch (e) {} } return result; } api.set = api; api.get = function (key) { return api.call(api, key); }; api.getJSON = function () { return api.apply({ json: true }, [].slice.call(arguments)); }; api.defaults = {}; api.remove = function (key, attributes) { api(key, '', extend(attributes, { expires: -1 })); }; api.withConverter = init; return api; } return init(function () {}); })); /***************************** CUSTOM FUNCTIONS *****************************/ // Retrieve a named value from query string function dpi_getQueryStringValue(key) { key = key.replace(/[*+?^$.\[\]{}()|\\\/]/g, "\\$&"); // escape RegEx meta chars var match = location.search.match(new RegExp("[?&]"+key+"=([^&]+)(&|$)")); return match && decodeURIComponent(match[1].replace(/\+/g, " ")); } // Get domain name function dpi_getDomain() { var regex = /[\w-]+.(com|net|org|co.uk|co|us)/ig; var url = location.hostname; return url.match(regex)[0]; } /************************ MARKETO UTM TRACKING LOGIC ************************/ // Create empty objects for UTM parameters var dpi_queryStringUtmVals = {}; var dpi_cookieUtmVals = {}; // Set cookie domain from current domain if default is not changed if(dpi_cookieDomain == 'example.com') { dpi_cookieDomain = dpi_getDomain(); } // Retrieve all UTM query string params and values, store to object for( property in dpi_marketoUtmFields ) { if(dpi_getQueryStringValue(property) && dpi_getQueryStringValue(property).length > 0) { dpi_queryStringUtmVals[dpi_marketoUtmFields[property]] = dpi_getQueryStringValue(property); } } // If we have any UTM query string values... if(Object.keys(dpi_queryStringUtmVals).length > 0) { // Then create or update the cookie with whatever query string variables are available Cookies.set('dpi_utmVals', dpi_queryStringUtmVals , { expires: 3652, domain: '.'+dpi_cookieDomain }); } function populateUTMFields(e){ var ubForm = e.target.forms[0], utmFieldsObj = Cookies.getJSON('dpi_utmVals'); for(let propName in utmFieldsObj){ var inputEl = ubForm.querySelector("[name='" + propName + "']"); if(inputEl){ inputEl.value = utmFieldsObj[propName]; } } } // Is there a cookie set with UTM values? if( typeof Cookies.getJSON('dpi_utmVals') != "undefined" ) { // Yes, the cookie is set if (document.readyState == "loading") { document.addEventListener("DOMContentLoaded", populateUTMFields); } else { populateUTMFields({ target: document }); } window.ub.hooks.afterFormSubmit.push(function(){ Cookies.remove('dpi_utmVals', { domain: '.'+dpi_cookieDomain } ); }); }