Campaign US

Q&A: TikTok’s Isobel Sita-Lumsden — The global head of business marketing reflects on six years of evolving ad products, shifting marketer priorities and TikTok’s push toward performance. https://lnkd.in/eq-acKfv

The CMO cheat sheet: Inspire Brands has tapped Jenna Bromberg as Arby’s chief marketing officer, effective November 2. In her new role, Bromberg will steer marketing strategy across menu innovation, value-driven promotions and digital loyalty. Details: https://lnkd.in/eqgD2Pd2

How the NCAA turned its website from a digital information dump to a brand marketing touchpoint. Teaming up with agency Borshoff, the organization proved that narrative-driven UX drives engagement. Check out the full story here! https://bit.ly/4z9ryHq #CampaignUS #NCAA

Now in its fifth year, Campaign’s Inspiring Women Awards celebrates the women pushing creative boundaries, building stronger teams, driving meaningful change and moving the industry forward. A distinguished panel of judges will select five honorees across categories spanning creativity, leadership, positive change, media, technology and rising stars. Know a woman whose work is making a difference? Nominate to put her achievements in the spotlight and celebrate the impact she’s making across the industry. More information and to enter: https://lnkd.in/gGTBvPzK #CampaignUSInspiringWomen

Most pharma brands use AI for defense — focusing on operational efficiency, compliance and cost savings. It’s time to take the offensive and turn your AI investments into top-line commercial growth, pipeline expansion and better patient outcomes. Join Keir Bradshaw, EVP, Solutions at MERGE, at AI Deciphered 2026 on Nov 12 for actionable frameworks to scale your brand: https://lnkd.in/e43dfRqC 🚀 #AIDeciphered

Ad of the Week: Rivian ‘Ghostbusters ft. Bill Murray’ 📲 It’s not every day that an ad for what could ostensibly be classified as a “seasonal item” elicits child-like excitement (apologies to pumpkin-spice fans). But Rivian’s homage to Ghostbusters is the exception. Just in time for Halloween, the EV-maker released the hero spot for a new software update based on the 1984 supernatural sci-fi classic starring Bill Murray, Dan Aykroyd, the late Harold Ramis and Ernie Hudson. More: https://lnkd.in/e--SkWHw

In this episode of Campaign Chemistry, Cole Haan CMO and head of digital Krissie Millan explores a central challenge for heritage brands: honoring decades of craftsmanship while keeping pace with changing consumer expectations. From running a Tumblr account for Tiffany & Co. to enlisting celebrities to promote functional water, Millan traces the career journey that led her to Cole Haan and shares what it takes to steward an established brand in today’s tech landscape. We explore the fine line between retail tech innovation and consumer fatigue as Millan reveals how Cole Haan pairs its heritage with social-first campaigns to deliver value beyond price alone. 🎧 Listen to the full episode: https://lnkd.in/exzEHFaz

Why your org chart is hiding incremental growth | A promotional feature with Goodway Group Every brand I talk to can tell me, almost to the dollar, what they spent on media last quarter. Fewer can tell me what it did. Not impressions. Not site or app visits. How media impacted SOV within one city, how it impacted a certain shopper walking into a store or choosing one SKU over another, or driving 45 minutes past a competitor to another location. That gap between spend and understanding isn't a data problem on the surface. It's an org chart problem underneath. More: https://lnkd.in/e9CiQPg3 #partnercontent

New: The United States Golf Association (USGA), the nonprofit governing body for golf in the U.S. and Mexico, has chosen Gupta Media as its paid media agency of record following an eight-month pitch process. Details: https://lnkd.in/gzTqVWXU