Gusto

As a founder, you need to expect uncertainty at all times. My corporate job made me really good at establishing boundaries and planning ahead. Being a founder throws all of these learnings in the trash. In my 9 to 5 I knew exactly what workout class I was hitting and when dinner was happening. As a founder, none of that exists anymore. Plan less. Adjust more.

Nothing in the world will humble you faster than starting a small business. Building something from scratch strips away all pretense. It forces you to wear every hat, solve problems you didn't know existed, and ask for help when you're out of your depth. It’s exhausting, but it’s also the ultimate crash course in resilience, empathy, and leadership. To every business owner out there rolling up their sleeves and getting dirty: you’re building real character alongside a real business.

Finish this sentence: your favorite small business is _________.

Nobody talks about the small business owner who: •answered emails at midnight •fixed a payroll issue before breakfast •worked through the weekend •still showed up Monday But that's usually how it gets built.

Three years ago, what would your past self think of your business today? Proud? Surprised? Motivated? Probably all three.

Here’s our recap of Gusto Next in under 60 seconds. For one day, we brought accounting leaders from across the country into one room to build the future of this industry together. Hands-on workshops, honest roundtables, and real conversations about where this profession is headed. And we didn’t come empty-handed either: a redesigned Gusto Pro, a new multi-client MCP, and major upgrades to the Gusto Partner Program. Learn all about it here 👇 https://lnkd.in/gwgwNbpi

Tag a woman-led business that you love 

Gusto Next brought together accounting leaders from across the country to focus on what actually moves the needle: transforming transactional admin into high-impact advisory work. If you attended, what was your single biggest takeaway or highlight? Drop your thoughts in the comments! 👇

As a small business owner, you’re the most important asset of your business. Make sure to take care of yourself first.  

Running a business is a lot to figure out alone. Join us at Gusto Build in NYC on Nov 2, to figure it out together. Hands-on workshops on your own business challenges, free 1:1 time with accountants, HR consultants, and benefits and financial advisors, and real stories from 20+ owners and experts who’ve built what you’re building. Spend the day with Natalie (Corporate Natalie), Sloane Stephens, Morgan Housel, Alex Lieberman, and more. You’ll leave with new ideas, practical next steps, and a few more people in your corner. Space is limited, so save your spot 👉 https://lnkd.in/eHPF9fmM