‼️ Two days left! Join #IAB and Zynga Ads on Wednesday, October 21st, for an exclusive look at Zynga Ads+ and how brands can use audience intelligence, creative, and attention measurement to reach high-value consumers at scale. Hear directly from Zynga's Gabrielle Heyman, Chanel M., Matt Sharpe, and Marian Thomas (Harutyunyan) as they share new insights and practical strategies to help advertisers make the most of mobile gaming. 📆 Register now: https://okt.to/Pc7nkM
IAB
Advertising Services
New York, New York 130,398 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
Updates
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📍 Digital Out-of-Home deserves a bigger role in your media plan. From incremental reach and real-world impact to retail media and program activation, discover how DOOH can strengthen your omnichannel strategy in our latest report. It explores how to break down planning silos, harness the power of context, and measure what matters. 📥 Download the report and rethink your media plan: https://okt.to/xNkPXq
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Boots on the ground in San Antonio! 🌵🤠 Our team is on site, exploring the venue and working through the details for #IABALM. It all starts here. See you in Texas! https://okt.to/uU7KaA
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Fans want more than entertainment – they want connection. Last week at Advertising Week, IAB’s James Douglas, Doug Buser (Rocket) and Jonathan Stringfield, PhD (Microsoft) sat down for their “Entertainment Evolution: What Today’s Audiences Want” discussion to explore how gaming builds passionate communities and how brands can connect with fans authentically while adding value to their experience.
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NEXT WEEK, join Matt Shapo (IAB), Michael Beebe (Dstillery), Philip Inghelbrecht (Tatari), and Rich Greenfield (LightShed Partners) at the State of Data Webinar: Beyond Audience — What AI Needs to Actually Work in CTV as they explore the gap between smarter predictions and the realities of TV buying. ➡️ Register now: https://okt.to/azOUrN
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IAB reposted this
Commerce media has reached the exciting stage of industry evolution where everyone agrees it’s important and then starts arguing about what it actually is. Collin Colburn of IAB tells Beet.TV Editorial Director Lisa Granatstein at the IAB Podcast Upfront why competing definitions can coexist, while fragmentation remains the considerably less philosophical problem that needs fixing. Visit Beet.TV for this video (https://lnkd.in/gGiydhfb) and much more! Join us at the Beet Retreat L.A., Nov. 4-6 https://events.beet.tv/la 🌴😎🎤
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IAB reposted this
Creator advertising has plenty of creativity. What it apparently needs now is better plumbing. James Douglas of IAB tells Beet.TV at the IAB PlayFronts why standardizing how creator media is measured, compared and bought could help turn a $44 billion market into something considerably bigger. Visit Beet.TV for this video (https://lnkd.in/gSDmTV_c) and much more! Join us at the Beet Retreat L.A., Nov. 4-6 https://events.beet.tv/la 🌴😎🎤
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IAB reposted this
The days of controlling every brand interaction are over. And that might be a good thing. That was one of my favorite takeaways from my conversation with Radhika Duggal of Major League Soccer for episode 9 of IAB Center Seat. Radhika shared a smart perspective on how fandom is changing. Fans are connecting with brands everywhere, from TikTok and Discord to retail and beyond. And most of those interactions aren't happening on channels the brand owns. Her advice? Set the direction, give Creators and partners a clear understanding of your brand, and then get comfortable letting go. Sometimes the best brand moments are the ones you didn't script. And her take on leadership followed a similar philosophy: set clear goals, get everyone aligned, and then get out of your team's way. At the end of each conversation, I ask who they'd like to hear from in the center seat. Radhika's pick: Aniko Nakazawa DeLaney, former CMO of BNY Mellon and now a Lecturer of Marketing. Episode 9 is live. Take a look! #IABCenterSeat #CMO #Fandom #SportsMarketing #BrandStrategy
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🌵 Big conversations ahead. Limited early-bird tickets left! Join industry leaders at #IABALM, February 1-3, 2027, in San Antonio for candid conversations on AI, measurement, privacy, commerce media, and creators, plus connections that can shape your year ahead. Everything’s bigger in Texas, but your ticket price doesn’t have to be. Lock in your savings: https://okt.to/HrqzXW
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Turn industry insights into action with IAB+! 📊 Designed for IAB members, this additional subscription experience delivers strategic intelligence and hands-on guidance to help your organization navigate market shifts and lead with confidence. With IAB+, you can access: 💡 Quarterly trend webinars 💡 Implementation & adoption workshops 💡 IAB’s Insights Engine 💡 Digital digests to stay current between webinars and upcoming programs Build your organization’s thought leadership, enable operational change, and stay ahead of what’s next. Explore IAB+ now: https://okt.to/lEPugc
