🚀 AI is rewriting the rules of buyer behavior, but what does that actually mean for intent data and buying signals? Join David Edwards (VP Product Management, Intent and Demand) and Luke Thornton (VP of Strategy) from Informa TechTarget for a live session that cuts through the noise: WIntent in the Age of AI: What Changes, What Stays, and How to Win. 📅 Oct 29, 2026 🕚 11:00am CDT In this webinar, you'll explore: 🔹 How intent is becoming embedded directly within GTM workflows 🔹 Why signal depth and quality is emerging as the true competitive advantage 🔹 How AI helps teams turn insights into action faster than ever 👉 Register now: https://lnkd.in/edv3RfQB
About us
Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.
- Website
-
https://www.informatechtarget.com
External link for Informa TechTarget
- Industry
- Technology, Information and Media
- Company size
- 1,001-5,000 employees
- Headquarters
- Newton, MA
- Type
- Public Company
- Specialties
- Marketing, Advertising, B2B Marketing, Brand Awareness, Lead Generation, Product Placement, Marketing and Sales Enablement, Purchase Intent Insight, Purchase Intent, Purchase Intent Data, Account-Based Marketing, ABM, Content Marketing, Demand Gen, Demand Generation, Integrated Marketing, SEO, Sales Enablement, Intent Data, and B2B Sales
Products
![Click here to view Priority Engine]()
Priority Engine
Buyer Intent Software
Informa TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed technology.
Locations
Employees at Informa TechTarget
Updates
-
📣 SAP Partner Summit kicked off today at RAI Amsterdam. WE are here all week, so swing by our booth to see Partner Demand Assurance in action. Verified buyer intelligence, meet lead progression that actually closes. Haven't locked in time yet? No problem, come find us on the floor. 🙌 Full event details here: https://lnkd.in/ekQFmVqs Let's make the next few days count.
-
-
Informa TechTarget reposted this
Excited to be attending SAP Partner Summit EMEA & MEE in Amsterdam this week for Informa TechTarget. We're teaming up with Sherpa to talk Partner Demand Assurance: one program that finds verified in-market buyers AND progresses every lead to a closed deal. I'm looking forward to connecting with our SAP Contacts and with SAP Partners at the event. If you're there, please drop me a message or come visit us at Booth 804 in the Diamond Lounge! Colin Mitchell Pascale Smith Thomas Harrison Kamile Vilkelyte
-
-
Informa TechTarget reposted this
Excited to be attending SAP Partner Summit EMEA & MEE in Amsterdam this week for Informa TechTarget. We're teaming up with Sherpa to talk Partner Demand Assurance: one program that finds verified in-market buyers AND progresses every lead to a closed deal. I'm looking forward to connecting with our SAP Contacts and with SAP Partners at the event. If you're there, please drop me a message or come visit us at Booth 804 in the Diamond Lounge! Colin Mitchell Pascale Smith Thomas Harrison Kamile Vilkelyte
-
-
Informa TechTarget reposted this
If your content doesn’t have a point of view, buyers will scroll right past it. In a podcast conversation with Samarth Bhargava, Staci M. Gullotta (Chief Marketing Officer at Informa TechTarget) shared what separates influential B2B content from content that just adds to the noise: Buyers are struggling to find the good stuff: In a survey of their audience, 61% of buyers agreed that finding high-quality vendor content is a huge challenge. Relevance and credibility matter: Buyers want content that speaks to their business priorities, comes from a credible source, and delivers real expertise. A point of view is essential: With AI making so much content look alike, unique viewpoints are getting harder to find, and those are the ones buyers hold on to. Value is the filter: Content that adds nothing for the customer simply gets ignored. In a market full of similar content, the brands with something distinct to say are the ones that stand out. 🚀🚀 Want to hear how to make your content genuinely influential? Click the link in the comments below to watch the full episode! #B2BMarketing #ContentStrategy #ThoughtLeadership #InformaTechTarget #ContentMarketing
-
🤖 AI is already shaping how your buyers decide. Is your brand part of the conversation? Buyers are asking AI before they ever talk to sales. The brands that show up, get chosen. The ones that don’t lose deals they never even knew they were in. Meet the B2B AI Authority Index.7 minutes to find out where you really stand, before the gap hits your pipeline. Know your authority score before your competitors do. 👉 Take the assessment: https://lnkd.in/eMkFE-EQ
-
-
We're just days away from SAP Partner Summit, and the Informa TechTarget team will be on the ground ready to talk Partner Demand Assurance. If you're looking to turn verified buyer intelligence into real sales conversations, this is the one to put on your calendar. Lock in a meeting with us before the floor gets busy 🗓️ https://bit.ly/47btZND Can't wait to connect! 🤝
-
-
💡 Better buyer intelligence starts with connecting the dots. Account insights, person-level research, and first-party engagement are powerful on their own. Imagine what revenue teams can do when they work together. At Demandbase GO NYC, we’re highlighting how Informa TechTarget’s Buyer Intelligence capabilities and NetLine integration are bringing these insights closer together within Demandbase. 🔗 Learn more and connect with us: https://lnkd.in/eNnJjjKQ #DemandbaseGO #BuyerIntelligence #GTM
-
🍽️ Great insights are even better when shared around the table! At our recent Around the Table lunch and learn, we brought security marketing leaders together to explore evolving buyer behaviors, content strategies, and the importance of building trust. 👏 A big thank you to everyone who joined us and helped make the conversation meaningful!
-
-
94% of B2B buyers now use AI tools during their research. 🤖 That means fewer digital footprints for marketers to track, and a lot of "in market" signals that are more guesswork than guidance. Here's the problem: inferred, account level intent can tell you a company might be in market. It can't tell you who is researching, or what problem they're trying to solve. 🔍 And with more than 40% of B2B deals stalling due to misalignment across the buying group, guessing isn't good enough anymore. 📉 Our latest blog, "The Return of the Known Buyer," breaks down why directly observed, person level engagement is the signal still standing strong, and how it rebuilds the trust between sales and marketing 🤝 that generic intent data has quietly eroded. 👉 https://lnkd.in/eBQ8GYHG
