Intuit Mailchimp

How can you break through crowded inboxes? There were a few timing and targeting strategies that helped brands stand out during peak season 2025: - Weekends drove higher order rates, and the days around BFCM drove higher email and SMS engagement. - Brands using email and SMS together saw a higher share of revenue from SMS than brands using SMS alone. - Emails that used generative AI saw higher conversion rates. Swipe through for the highlights, and read the full report on how to break through the noise this peak season. Link in comments.

Today at 10:30 AM PT / 1:30 PM ET I'm on r/Mailchimp for an hour answering questions about holiday marketing. People have already asked about send frequency, SMS for small lists, and deliverability. Add yours: https://lnkd.in/gAqQdTDf

Peak season is here! Have questions about automations, SMS, or AI? Ask Jack Tam live during his Reddit AMA on Thursday, Oct 8 at 10:30 AM PT / 1:30 PM ET on r/Mailchimp! Join here: https://lnkd.in/gAqQdTDf

🎉 Big news: Mailchimp now integrates directly with Blackbaud’s Raiser’s Edge NXT! If you’re using Raiser’s Edge NXT as your fundraising CRM, this one’s for you. You can now sync donor and constituent data straight into Mailchimp — no manual exports, no messy spreadsheets, no data lag. What that unlocks: 🎯Targeted campaigns built on real giving history and constituent data 🤝Stronger stewardship and donor engagement communications 💰More personalized, more effective fundraising outreach Your fundraising data and your marketing platform, finally working together instead of in silos. Learn more here → https://lnkd.in/g4SMETGq #Nonprofit #Fundraising #DonorEngagement #Mailchimp #RaisersEdgeNXT

2025 peak season was noisy. Here's a sneak peek at what broke through 👇 ✅ Weekends and BFCM days drove some of the biggest order and engagement spikes ✅ Email + SMS together outperformed SMS alone ✅ AI gave some brands a real edge in orders and conversions There's more where that came from. Read the full report, Breaking Through Peak Season Noise: https://lnkd.in/g4CjGq_7

Circling back on this circling back.

Mailchimp now offers two separate email builders tailored to how you prefer to work. Here is a breakdown of the differences between the new builder and the classic builder so you know exactly which one to use for your small business campaigns: • New builder: Features a cleaner interface, undo/redo options, a Survey content block for feedback, and an Apps block for third-party integrations. • Classic builder: Required if you need to custom code your templates or integrate an RSS feed for content-heavy newsletters. • Defaults: Loads the new builder by default, but you can switch your default anytime in your settings. #Mailchimp

NEW in Intuit Mailchimp - Analytics AI 📊 Love that it can analyze campaign performance without having to go to ChatGPT.

If you need us, we'll be steeping in strategy.

Segmented campaigns can drive 2x more clicks than sending the same email to your entire list. Treating your subscribers like individuals is the secret to a crowded inbox that actually converts. In this video, we break down the most effective ways to segment your audience and get smarter targeting results. Here are the top ways to divide your list: • Behavioral segmentation based on recent purchases or abandoned carts • Location targeting by country, city, or time zone for regional offers • Demographics like age, gender, and income to start with what you know • Email engagement metrics like open rates and click-through rates Mailchimp gives you pre-built segments based on purchase behavior and engagement, so you can start sending targeted campaigns without building everything from scratch. Learn more: https://intuit.me/4ofXTI6 #Mailchimp