Invisible Dynamics

For the return of GapBody, we put the storytelling into the hands of the women it was made for. No crew. No set. No script. Just four creators, a self-capture kit, and one shared track. @inouicg, @minamigessel, @hunterh, and @yasminediba each documented themselves at home, moving in their most comfortable form. Together, their footage became a mixed-media music video celebrating women moving freely, confidently, and entirely on their own terms—showing that comfort is the ultimate confidence. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions. Edited by @sofiakerpan & Modern Post #GapBody #Gap

Introducing @FFFormulations by @formulafig. High-tech skincare formulated from half a million facials. Because behind every great formula are the people who shaped it. We brought that idea to life through an intimate hero film, candid community portraits, and sculptural product imagery, celebrating the real faces, stories, and ingredients behind the brand. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Formula Fig. Production by Invisible Productions. Starring: 
Photographer: @de_marquis DP: @yazdinaully Set Design: @oliviacrouppen

Gap Fragrance is back. A multifaceted collection of scents designed for every version of you. Om. Heaven. Dream. Grass. Harmony. Bliss. Featuring @then0t0ri0usvip Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions. Director @samuelbradley
Photographer @oliviamalone Stylist @davidefriend #GapFragrance #WearWhatYouFeel #Gap

Theory Regal Wool. A Softer State of Mind. Elevating one of Theory’s most beloved product franchises by placing its material quality at the center of the story. The campaign is a sensorial, characterful portrayal of the softest merino wool amidst the energy and dynamism of New York City. Photographer @nikkimcclarron Stylist @sashalkelly DP @kennysule Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Theory. Production by Invisible Productions.

My world. My rules. Athleta Fall '26. The world wasn't built for women. The good news is that means women don't have to play by its rules. Three women. Their movement, their process, their own words. The choices they make, the pressure they resist, and the freedom they claim. Featuring @sagg_napoli, @jordan_rand, @karate.jewels Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Athleta. Production by Invisible Productions.

Denim on your own. Gap Fall ’26. Self-expression, individuality and the freedom to wear it your way. Partnering with @malcolmtodd and @indenavarrette, we reimagined Robyn’s iconic “Dancing on My Own” through Malcolm’s point of view, bringing a new energy to a familiar anthem. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap Production by Invisible Productions. “Dancing On My Own” by @robynkonichiwa Reimagined by @malcolmtodd Director @tanumuino DP: @nikitakkkuz Production Designer: @liam.mooore Photographer: @bjorniooss Styling: @carolinenewell Movement: @matt_mccreary1 Socials: @artemispolemis

We had the privilege of joining Tonality at The Ebell of Los Angeles for Running From, Running To, a benefit concert honoring the life of Ahmaud Arbery. Composed by Dr. Alexander Lloyd Blake and co-written with Ogi, the evening was a choral reflection on Ahmaud's life and legacy, performed by Angel Blue, Ogi, Jamal Moore, Wild Up, and the Tonality Scholars alongside the professional ensemble. The night was a powerful reminder that that music can hold grief, memory, and hope all at once. Dr. Blake has been a longtime collaborator of ours, leading music arrangement and choir direction on our last three Gap Holiday campaigns. Through Tonality, he's building a community that connects people through song and uses music as a force for change. Grateful to support Dr. Blake and the Tonality community. Learn more at ourtonality.org

We're proud to share that our founder and CEO, Oli Walsh, has been named to the #BoF500 Class of 2026, The Business of Fashion's definitive index of the people shaping the global fashion industry. Oli has spent his career at the point where culture and commerce meet, from his years as CMO at Aritzia to founding Invisible Dynamics in 2023. That conviction now shapes the work we do alongside brand partners and runs through every belief our teams share across our offices in LA, NYC, London. Proud to see Oli featured alongside the industry's best. Congratulations, Oli, on a recognition well deserved.

Nordstrom 125th Anniversary: "Based on a True Story" In an era defined by AI and algorithms, human taste and personal touch have become the ultimate luxury, and that's always been Nordstrom's gift. Not just exceptional service, but the feeling of being truly seen. To celebrate 125 years, we created “Based on a True Story”, an episodic series inspired by real customer moments that could only happen at Nordstrom. Through the eyes of a young girl whose curiosity drives each chapter, the series explores the unexpected ways Nordstrom has become part of people's lives. Set within some of the store's most iconic spaces: the Café, the Home Department, and the Fitting Room, each chapter brings to life the heartfelt and humorous moments that have shaped Nordstrom's legacy for generations. For us, the brief was about more than marking a milestone. It was a celebration of the idea that Nordstrom is more than a store, it’s part of so many people’s stories. From the customers it serves and the associates it invests in to the brands whose next chapters it helps shape, we wanted everyone to feel seen and celebrated. That spirit came to life in the campaign films, limited-edition packaging, in-store events and installations, and thoughtful details at every scale — all embodying the warmth, care, and human connection that have defined Nordstrom for 125 years. Here's to 125 more. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Nordstrom. Production by Invisible Productions. #Nordstrom125 #InvisibleDynamics #BasedOnATrueStory #BrandBuilding #InvisibleProductions

Invisible Dynamics is proud to share Athleta's Summer '26 campaign. Every season is an opportunity to tell the brand’s story a little differently. This chapter explores the idea that strength isn’t one thing. It’s shaped by where we are, how we move, and the moments that stay with us long after the workout ends. Shot across Hawaii with local athletes and community members, the creative follows women in places that aren’t just beautiful - they’re deeply personal. Because the strongest stories are often the ones that begin at home. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Athleta . Production by Invisible Productions. #Athleta #InvisibleDynamics #WomenWhoMove #Summer26