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The thing I hear most from experts (and lately just people) thinking about teaching is some version of “I don’t want to sell or market.” Even the phrase “personal brand” makes some people cringe. And yet, in the same breath, everyone I speak with understands how important building your personal brand and showcasing credibility is, now more than ever. Mike Li’s approach to this is authentic and extremely data-driven. When our team first heard him describe it, we all leaned in and started taking notes. Even if you’re not interested in personal brand, most marketers, and humans, will get something out of this session. Mike spent 10+ years at Amazon, rose to GM, and led teams of up to 1,000. Less than a year ago he launched his course on Maven with a pretty small audience. Today he’s taught nearly 500 students, has a 4.9 rating, and has grown an audience of 100K+. My critique of a lot of marketing sessions I sit in on is that they feel theoretical and lofty. Mike’s approach is practical and rooted in the science behind how people actually pay attention and remember. A few teasers on what we'll dig into: - At Amazon, he made himself a rule to speak first in every meeting, and the confidence followed. He’s applied the same thing to posting. Do the thing, and belief will follow. - Post more than 2 videos on YouTube and you’ve beaten 75% of YouTubers. Post 3 and it’s 90%. - People need to see you 11 times before they remember your face. I’ve been sharing this one with instructors since our first conversation, but how he uses it in his marketing funnel is a masterclass. Wednesday, Oct 21, 12pm PT: Building a Personal Brand Without the Cringe. We’re saving lots of time at the end for questions, so bring them. RSVP here --> https://lnkd.in/gvW6AXmV.
I spent 10+ years at Amazon leading everything from launching new programs to global supply chain crisis management. Marketing was never part of my job, and self-promotion made me cringe. It took me years to get comfortable making my work visible. When I started my own business, I used the same principles to build an audience. A year later, I’ve taught 500+ professionals, and my Maven course holds a 4.9 rating. On Oct 21, I’m having a fireside chat about personal brand building with Kelsey Smith, VP of Expert Partnership at Maven. Whether you’re in corporate, teaching, or starting a business, building trust and marketing yourself follow the same logic. If you want to learn it, join our free session on Oct 21, 12:00–12:45pm PT. RSVP: https://lnkd.in/gvW6AXmV.
