Nike

A legend on the court. A student on the course ⛳️ LeBron James is studying Nelly Korda's tempo as he embraces the challenge of leveling up his golf game. And he’s just getting started. "I'm super dedicated to the process, no matter what I'm doing in life," LeBron says. "(Golf) has a lot of the same nuances and mindset qualities that the game of basketball has." A championship mindset travels: https://lnkd.in/g5RAsKff #NikeGolf #TheMove #JustDoIt

The future of footwear is here 👟 The Black Footwear Forum at PLC Detroit inspires creators, designers, entrepreneurs and industry leaders to challenge convention and build what's next. "People make the Black Footwear Forum special," says Ria Daniels, Senior, Golf & Tennis Design Promo/Licensed. "Every conversation sparks a new idea, perspective or connection. It's one of the things I love most about Nike. The company creates spaces where community and creativity can thrive, and where connections can fuel careers, mentorship and lasting impact." That's the power of partnership. That's how ideas move forward. #JustDoIt #BlackFootwearForum #Design

A decade ago, Nike set out to chase the impossible 👟 The result was the birth of the Super Shoe, and a new era of human potential. From Eliud Kipchoge breaking two hours in an early prototype to his recent Melbourne Marathon win in Apex, the relentless pursuit of possibility continues. "Our job is to continue finding those edges," says Carrie Dimoff, Product Director, Footwear Innovation. "To keep pushing into spaces where no one is going, and really show the world what’s possible." Inside the evolution of the shoe that redefined speed: https://lnkd.in/gUjUVeyQ #NikeRunning #JustDoIt #Innovation

To tell a story, you need to be immersed in it. For Nike designers, collaborating with ONE PIECE means diving deep into decades of lore. It means sweating every detail and building an experience worthy of one of the world's most passionate fan communities. “Really, we do it for the love of the game,” says Bryce Wong, Senior Manager, Gaming Footwear Product Design. “Nobody is asking us to go this hard. We do it because we’re fans too, and because we believe that if we’re going to have the opportunity to work with a world like ONE PIECE, we go full tilt.” Made by fans, for fans. Explore the world of Nike x ONE PIECE: https://lnkd.in/g5gRDZvB #JustDoIt #ONEPIECE #Design

The road to Apex runs through Kenya 👟 Nike innovators spent countless hours testing and refining alongside the world’s fastest runners as they put Apex through its paces in the Rift Valley. "Making performance products is always a balance of athlete feedback and testing in the lab," says Elliott Heath, Nike Running Lead for Sport Innovation Studio. "Ideally, those two things match up. If something is validated by the athletes, we try to amplify it even further. If it’s invalidated, we go back and understand why." That’s how innovation earns its miles. More on the athlete insights fueling a super shoe: https://lnkd.in/gW3TBmQg #NikeRunning #Innovation #JustDoIt

When kids play, we all win. Sport can change a young person’s life. It opens doors, builds confidence and creates belonging. That’s why Nike is teaming up with community organizations, athletes, experts and our teammates around the world to engage more kids in sport. "Nike is creating a future of youth sport that is inclusive, fun and joyful, and we're really focused on inviting all kids in to play," says VP and Chief Impact Officer Vanessa Garcia-Brito. "We want to make sure they feel that they unequivocally belong in sport." Let’s change the game for everyone. More on how we’re building the future of youth sport: https://lnkd.in/g_djRRMg #JustDoIt #FutureOfYouthSport

How much more is possible? Ask the athletes pushing the limits of performance. Insights from Jacob Kiplimo, Brigid Kosgei and Eliud Kipchoge helped inspire Nike Apex, a racing shoe designed for runners chasing every extra second. "I’ve relied on Nike prototypes during some of the most important races of my career in the last few months," says Nike athlete Jacob Kiplimo. "The best innovations are the ones that let you focus less on what's happening beneath your feet and more on the challenge in front of you — that is what Nike Apex does." More on Apex and Nike’s new Race Day System of Speed: https://lnkd.in/gSQN7UKm #NikeRunning #Innovation #JustDoIt

Made to shine. Impossible to ignore 📸 Sha'Carri Richardson stepped onto the red carpet at ATHLOS London in a bespoke Nike Atelier look that fused cutting-edge innovation with handcrafted detail inspired by her uniquely expressive style. "We try to push the garment, and the athlete, into new spaces that people don't always get to see," says Raffaella Barbey, Senior Director, Energy Nike Atelier Footwear & Apparel Product Design, who worked closely with Sha'Carri to bring the look to life. Always shining, on and off the track. More on the Nike Atelier look that makes Sha'Carri feel "invincible": https://lnkd.in/gq_n2CW7 #NikeRunning #Innovation #JustDoIt #AthlosLondon

Protecting the future of sport requires long-term vision. That means thinking differently about how we create better products, strengthen our business and better serve athletes. For Chief Sustainability Officer Cimarron Nix, it means drawing on her experience across manufacturing, sourcing, labor, human rights and sustainability to drive enterprise-wide impact.   "Our focus on sustainability is stronger than ever, as is our commitment to serving athletes," says Nix. "We continue to integrate sustainability across our business because helping protect the future of sport requires progress across the entire value chain." More on how we're advancing sustainability at Nike: https://lnkd.in/d_hrMbjV #JustDoIt #Sustainability #Innovation

One notification. Then the Yard started moving 👀 Duke Dennis surprised students at Howard University with a SNKRS Pass for the Howard-inspired Air Jordan 1 as part of the school’s first-ever badged footwear moment. Howard student athlete and former Nike Brand Marketing Intern Courtney McClure helped build the event, then watched her community make it their own. "Being on the Yard and seeing students genuinely excited, engaged, and showing up for the moment made it even more special," says McClure. "It was exciting to see how a brand experience can become something that feels authentic to the campus and community." History feels different when you help shape it. #AirJordan #JustDoIt #HowardUniversity