PreMortem reposted this
The enterprise is at war with Commercial Truth. Everything you build to run the business is built to repeat what worked. It is a machine for generating motion: how fast, how much, against plan. What it cannot do is tell you what is true. Your teams already know the truth. They just aren't safe to say it. What kills most companies is the belief that you already have the answer. From the inside it doesn't feel like a mistake. It feels like vision. You can resolve to do better, but resolve fades when the quarter gets hard. Hire smarter people, buy a better dashboard, and you've only measured motion in higher resolution. Every fix runs through the same broken system. Nothing changes until you build a system for Commercial Truth.
