Sequel.io

Marketing should grow with AI, not around it. There. We said it. Marketing leaders are under enormous pressure to adopt AI. More content. More personalization. More efficiency. More pipeline. Fewer resources. But what happens when the organization underneath all that technology isn’t actually ready for it? When Dataminr CMO Deb Wolf stepped into her role, she expected to find a marketing engine ready to accelerate. Instead, she found something much more nuanced. But before racing toward the future, she had to think about the foundation. Now she’s doing both. Join us for the next Game Changers CMO Series as Deb takes us inside that transformation, and explains why the real AI opportunity isn't doing the same marketing faster. It's rethinking what marketing should look like altogether. Growing Marketing With AI, Not Around It Featuring Deb Wolf, CMO at Dataminr October 22nd https://lnkd.in/e5XDd_qN

The day you've all been waiting for (me in particular).... Going live in a few minutes with Raman to dive into how he and the ElevenLabs team generated $14M in pipeline within 6 months of kicking off their Agentic (but Human-led) webinar engine. This is a deep dive so only come if you want to learn something you'll want to implement within your own org. See y'all there! https://lnkd.in/etdQigdN

Every marketer knows the struggle: you host a webinar, get people in the room, and then… where’s the pipeline? 🤔 ElevenLabs knows that feeling, too. Last year, their webinar program sourced around $300K in pipeline. So, naturally, that became their goal for this year. A pretty safe bet, right? Except they ended the first half of the year with $14M in attributed pipeline and ~$85M in pipeline touched. 🤯 INSANE So, what changed? They rethought how webinars actually work behind the scenes. Raman Khanna and his team built a system of AI agents to take the heavy lifting off their plate, from identifying the right accounts to invite to automating everything that happens after the event. *Tomorrow*, Raman is breaking down how they built it with Sequel.io Here’s what we’ll cover: ✨ The tech stack behind it all (Clay, n8n, Salesforce, and Gong) ✨ How AI identifies the 15–25 accounts sales should actually be inviting ✨ How post-event content, clips, sales briefings, and follow-ups happen automatically If your webinars are getting attendance but not moving the pipeline needle, you’ll want to catch this one. 👀 Join us tomorrow: https://lnkd.in/eWggeJQN

Remember when I said I wanted whatever ElevenLabs was having? Turns out, I also want the recipe. 👀👩🍳 $300K pipeline goal. $14M six months in. I told you the WHAT. Tomorrow, we get the HOW. 🤓 Raman Khanna is breaking down the actual system behind it: from finding the right accounts to turning one event into content, campaigns, and sales follow-ups. Because let's be honest, marketers don't need another person telling us to “do more with less.” We need to see how people are actually making it happen. And that's exactly what we're getting tomorrow at our Sequel.io Masterclass. Come join us tomorrow 💜👇 https://lnkd.in/ek69Dh6x

AI can help you create a campaign in minutes. Unfortunately, it can do the same for every one of your competitors. The result? More content. More outreach. More noise. And a much harder job for marketers trying to build a brand buyers genuinely trust and remember. This is the new marketing challenge: How do you embrace AI-powered efficiency without automating away the very things that make your company distinctive? Few people are better placed to explore that question than Kathleen Booth, VP of Marketing at Sequel.io, who is joining us for Episode 6 of The Pattern Break: 🎥 Leading GTM in the age of AI: Aligning the CRO, CMO and CFO At Sequel, Kathleen leads an AI-first, brand-forward approach to building pipeline and trust. Previously, she served as SVP of Marketing & Growth at Pavilion, supporting a global community of more than 10,000 GTM leaders. Through her weekly Code Meets Creed newsletter, she also explores what ethical, intelligent, and human-centered growth should look like as AI reshapes marketing. She’ll join: ✨ Simon Hyams, Head of Finance at memoryBlue ✨ Alex Olley, CRO and Co-Founder at Reachdesk Expect an honest conversation about: 🤖 Where AI creates genuine leverage and where it creates sameness 💡 Why brand matters more when content becomes abundant 📈 How marketers can connect differentiated experiences to revenue 🤝 What the CMO needs from sales and finance to invest with confidence 🧠 How teams can scale personalization without losing human connection Efficiency can help you compete. But it will not give buyers a reason to choose or remember you. 📅 October 29 | 11AM EST / 3PM BST 👉 Save your seat: https://hubs.li/Q04ycgB40

I feel like we're asking the wrong questions about AI in marketing... Every time I scroll LinkedIn, I see posts about replacing teams with AI, automating outreach, and scaling your entire growth engine through agents. But here's what I don't see enough people asking: Are these tactics actually resonating with buyers, or are we just creating more noise? 😶 Especially in cybersecurity, where buyers are already skeptical of vendors. And I'd argue, AI is only making the skepticism worse. Instead of constantly asking how we can use AI to do more, I think we should be spending more time asking how we can actually build trust with our buyers. Because reaching more people doesn't necessarily mean you're connecting with them... Which is why I'm excited to join Charles Gold, Nick Bennett, and Jillian Jones for a live panel with Cybersecurity Marketing Society and Sequel.io this Thursday for a conversation on "Trust is the Channel: How Authentic Experiences Drive Cyber Pipeline." We'll be talking about how marketers can create experiences and campaigns that build real relationships with buyers, and how those relationships ultimately impact the business. Come join the convo 👉 https://lnkd.in/eVxTnnVx

My trusted travel companion - from our CMO dinner in NYC last week to 2 awesome events on the other coast - worth the 4am start! 1mind Elite Growth Summit - Hosted by Amanda Kahlow. See you there Dave SteerDave Steer, Sydney Sloan, Claire Darling! CMO Huddles Superhuddle - Hosted by Drew Neisser, sharing the stage for a panel with Amanda Kahlow and doing workshops on how to solve the biggest GTM challenges with video. Plus onboarding some new team members in our HQ in SF next week. Loving the energy of October ⚡️

Luke from ElevenLabs has shared on major podcasts that webinars are a massive driver for their insane growth, so I texted him: how massive? 👀 His answer: “We grew our pipeline from $100K to $14M in 6 months and are planning to double down on it more in the future.” I knew we had to tell this story. Not just as a customer of Sequel.io, but because almost every company is investing in webinars right now, and every marketing team wants to know: How do you build an audience? How do you drive more conversions? Luke gave the credit to Raman Khanna from his team, and for good reason - He’s a true wizard! He added that their webinars have also influenced $85M in pipeline 🤯 Now Raman is sharing the playbook live, so everyone can get inspired and ask questions. Thousands are already registered. Will I see you there? I’ll be ready to take notes. A sneak peek at what’s inside: → The agentic engine itself: real-time account alerts, a bot that scans Salesforce and Gong to pick the top accounts sales should invite, and a post-event flow that drafts the recap blog, cuts the clips, briefs sales, and sends follow-ups without anyone touching it → How they distribute globally by dubbing replays into regional languages, then feeding them back into localized clips and campaigns for clean attribution → Where to keep humans in the loop, and why automating the busywork protects what actually converts: exec guests, live workshops, and real Q&A Save your spot: https://lnkd.in/etEZNyku

There's one question planned for this panel that we're most curious about. It's a webinar about trust. At some point the panel gets asked: "What's one thing you'd say if this were off the record?" In a category where nobody wants their name attached to the wrong vendor pick, that's the whole game. Cyber buyers say the real stuff in Chatham House rooms, in DMs, in communities where practitioners vouch for each other. Rarely on a recording. So on Oct 15 we're putting four people who build those rooms on a live panel with the Cybersecurity Marketing Society: Nicole Gates, CMO at ThreatModeler, whose top channel at Varonis was webinars Jillian Jones, who runs editorial at OX Security and writes for engineers who can spot AI copy in one sentence Nick Bennett, GTM Engineer at Unit21, defending automation on a panel about authenticity Charles Gold, 4x CMO and founder of CyberG2M If you market to security buyers, come hear what they say when it's asked: https://lnkd.in/eCXu7kZF