Tubi

Big screen. Big opportunity. 📺 Tubi is on the ground at Performance-Driven Marketing Institute (PDMI) West this week, talking all things performance and the power of CTV. Our own Nolan Simons, Director of Direct Response, shared a closer look into Tubi ad formats that deserve a spot on every performance marketer’s radar.

AVOD has become an advertiser’s full toolkit: precise audience targeting, measurement that plugs into what you already use, and real-time visibility into performance. Nolan Simons takes the stage at Performance-Driven Marketing Institute (PDMI) West today at 3:30 pm in Bayview Ballroom B to get into what brands and agencies can do with all of it. Want to go further than a conference session allows? Book time with our DR and Performance team 👇 https://lnkd.in/gUeC6n_M

👻 Some things go bump in the night. At Tubi, they go bump all year long. 👻 😱 Horror isn’t just an October trick for us. It’s a year-round obsession. From cult classics and hidden gems to terrifying new releases and Originals we’re serving up fresh nightmares month after month, because horror fans don’t stop screaming when Halloween ends. 😱 🎃 But October? That’s when we really unleash the monsters. And apparently, our horror catalog is scary good. So good that CNET thinks we have better horror picks than Netflix and Amazon Prime Video. Their words, not mine. 🎃 💀 A monstrous shoutout to our Content Acquisition & Partnerships and Originals teams as well as our content partners who keep the screams coming 365 days a year. Enter if you dare… 💀 https://lnkd.in/gRrFnEMQ #TerrorOnTubi #Tubi #Horror #HorrorMovies #HorrorFans #HorrorCommunity #SpookySeason #Halloween #31DaysOfHalloween #HorrorStreaming #CultClassics #ScaryMovies #ScreamSeason #StreamFree #TubiOrNotTubis

Great people make great things happen. 💫 Our See You in There employee spotlight series celebrates some of our amazing talent behind the scenes. This month, meet Tri Luong, Senior Financial Analyst on our Finance team. Learn more about Tri and his career journey below! #TeamTubi

35% of Tubi streamers watch comedy specifically because they want to feel good, according to our friends at YouGov. You could feel amused by starting a fake rumor just to see how far it spreads. Or you could feel entertained from a comedy on Tubi. People don't just browse until something sticks. They go looking for a feeling and pick the title that delivers it. An ad break becomes part of a moment someone opted into, rather than an interruption of one they didn't. And representing Light & Amused, This is "Made You Look" from Tubi's latest campaign, Find Any Feeling. For Free. 

26% of adults report experiencing a "midlife crisis" centered on identity and reinvention (MIDUS, Midlife in the United States study). You could feel like a new person by telling strangers at a bar you're a doctor after barely passing Intro to Biology. Or you could feel transformed from a crime movie on Tubi. Attention that's been volunteered is more durable than attention that's been captured, and brands inside that moment inherits the viewer's willingness to be there. Representing Bold & Reinvented, This is "New Identity" from Tubi's latest campaign, Find Any Feeling. For Free.  🕶️

Cierra Prince, our VP of Ads Data and Measurement, at Advertising Week New York today: measurement shouldn't just grade a campaign, it should teach you something. Tie brand perception to real purchasing behavior, and every campaign shows which levers actually drive growth. That learning starts with measurement you can trust. 96% of viewing on Tubi is on demand and 100% is addressable, so every impression connects to a real viewer and what they bought.

Cierra Prince takes the stage today at Advertising Week New York to discuss bridging the gap between attention and outcomes with the effectiveness of measurement. See you at today's session! Tune in here 👉 https://lnkd.in/e-qgP-4q

Tubi’s Rooftop Social at Advertising Week New York brought together advertising's sharpest minds somewhere better than a breakout room, raising a toast with a little Tubi-fied fun. 🥂 Thank you to all who showed up!