Consumers are increasingly looking for choices that align with their lifestyles and occasions. That’s why we continue to expand our portfolio of high-quality no- and low-alcohol options, giving consumers more choice so they can enjoy the beers they know and love, wherever they are. Here’s to creating more choice for more occasions. 🍻 #FutureWithMoreCheers #CheersToModeration
I’m curious to see how consumer behavior is evolving with this trend. How many existing beer consumers are shifting toward non-alcoholic options, and how many new consumers are being introduced to AB InBev’s portfolio as a result? It would be interesting to understand the impact on customer acquisition, consumption occasions, and overall portfolio growth.
We want justice
We want justice
Cheers to Moderation!
Hola estamos buscando a un emplesdo suyo Iván mateus soche
We want justice from Abinbev
The opportunity goes beyond alcohol-free alternatives. It is about offering great beer for more occasions, with greater choice in alcohol content, flavor and style. I love Belgian beers, but many are relatively strong in alcohol. High-quality beers at around 3% ABV could offer an appealing balance of flavour and refreshment for those who want to moderate their alcohol intake without giving up the pleasure of a good beer. Imagine a crisp, refreshing wheat beer at just 3%, served with a slice of lemon on a hot summer day! There is also an opportunity to broaden the range of traditional styles. I would love to see a flavorful Paulaner Helles Hefe-Weißbier and unfiltered Pilsners in the style of Kellerpils alongside the lower-alcohol options. Ultimately, successful innovation means understanding what consumers want from different occasions and offering meaningful choices without compromising the taste and character that make beer special.