Advisors Excel’s Post

If one of your best clients referred you to a friend tomorrow, what would they say you actually do for them? “My advisor is great” is a compliment. But it doesn’t tell the full story. Would they talk about how you coordinated with their CPA? Helped them think through their estate plan? Guided them through selling a business? Helped their family make a major financial decision? Those are the stories that show the value of the relationship. In her latest article for Kiplinger, AE Wealth Management President Shannon Larson shares why advisors should take a closer look at how their client experience is structured, which services different clients receive and, just as importantly, whether clients understand the full value they’re getting. It’s a good gut check for any advisory firm: Could your clients clearly explain your value to someone else? Read Shannon’s full article in Kiplinger: https://lnkd.in/gYRNejeT

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