For years, the GTM tool debate was about which platform reps should live in. CRM vs. SEP. Native vs. best-of-breed. Everyone’s fighting to be the destination. In an AI-native world, that's the wrong fight. What actually moves the needle isn't where a rep works. It's whether they have the right data, the right context, and intelligence that tells them exactly what to do next…wherever they happen to be. If a rep wants to live in Apollo, great. If they want to work out of Claude, ChatGPT, or their browser, also great. The system should flex to them, not the other way around. The numbers are telling us the field already knows this: - 11,000 teams using Apollo inside Claude, ChatGPT, and Perplexity - 6M+ calls to our data through AI tools - 1M+ people using Apollo in their browser None of that happened inside our UI. The teams winning right now aren't the ones with the prettiest platform. They're the ones with data and intelligence that travels – that shows up wherever a rep is already working and tells them what to do. The interface is flexible but the foundation isn't. #ApolloAnywhere
Makes sense, reps already bounce between tools, so forcing them into one destination was always going to lose.
wild numbers
6M+ MCP calls in 11 weeks is nuts 🤯
The teams winning aren't the ones with the prettiest platform — they're the ones with data and intelligence that shows up wherever a rep is already working. That's a fundamentally different product strategy than any GTM tool has had to build before.
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This is really cool, I love that businesses like Apollo understand that people are always on the go and need access to their tools, like Apollo, Anywhere!