The J12 Boat Race trophies: A triumph of exceptional savoir-faire. As part of the partnership with The Boat Race, the legendary rowing competition for which CHANEL J12 serves as the first Title Sponsor and Official Timekeeper, and to mark the Centenary of the women’s race, Arnaud Chastaingt, Director of the CHANEL Watch Creation Studio, has designed two trophies for the very first time, crafted within the prestigious British fine silver workshops of Thomas Lyte. From modeling to final assembly, including shaping the forms, polishing, gold plating and engraving, every stage in the creation of the J12 Boat Race trophies preserves the excellence of exceptional savoir-faire. The highlight of these creations is the integration of a black or white frame that echoes the hue of the J12 watch’s ceramic, a technical feat as delicate as it is unprecedented. Learn more at https://lnkd.in/eX5Dr4CR #CHANELJ12BoatRace The Boat Race Company Thomas Lyte
This is a smart way to extend the J12 story beyond the watch itself. When a luxury brand can bring its design language into something this unexpected it makes the brand feel more memorable and gives the heritage more ways to stay relevant.
The real story here is in the details. CHANEL has turned craftsmanship into part of the brand narrative, showing how even a trophy can carry the identity and precision of the brand.
When exceptional savoir-faire meets a historic legacy, the result is truly timeless. The meticulous dedication to every stage of craftsmanship—from the initial shaping to the unprecedented integration of ceramic—is a beautiful testament to the enduring power of true luxury. A magnificent celebration of The Boat Race’s heritage and the Centenary of the womens race. 🤍 #SavoirFaire #LuxuryCraftsmanship #QuietLuxury #BrandHeritage #Chanel #TheBusinessOfFashion
A beautiful meeting of horological design and British craftsmanship. The integration of the J12’s signature ceramic tones into these trophies is such a refined detail, making them feel both contemporary and deeply rooted in tradition.
Chanel designed custom trophies incorporating signature J12 ceramic frames for The Boat Race, bringing timeless elegance and fine craftsmanship into high end sports sponsorship
It’s a partnership made in heaven! Chanel Design with Thomas Lyte fine craftsmanship! 🏆 🥇
Excelente!
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A remarkable tribute to craftsmanship, precision, and timeless elegance.
A fascinating dialogue between heritage and innovation. The J12 codes, reinterpreted through the exceptional savoir-faire of British silversmithing, create trophies that feel both deeply rooted in tradition and unmistakably contemporary. #CHANEL