🌍 One Month on from COP30: A Turning Point for Advertising COP30 was called the “COP of Truth”, and the first time Information Integrity entered the UNFCCC Action Agenda. As we mark Human Rights Day, it’s a powerful reminder that accurate information is essential to democracy, human rights, and effective climate action. 🔑 Key takeaways for the ad industry 🔹20+ governments are committed to strengthening accurate climate information and responsible advertising 🔹Businesses are expected to adopt transparent, human-rights-aligned practices 🔹Read our COP30 blog to explore CAN’s impact on the ground and more: https://lnkd.in/dDh8Zzsi 🎥 COP30 Reportback Webinar We recently brought together leaders from Climate Action Against Disinformation, Creatives for Climate, ACT Climate Labs, Futerra, Purpose Disruptors and more, with CAN’s Harriet Kingaby Kingaby co-facilitating and Jake Dubbins Dubbins speaking on the industry’s role. Watch the replay here: https://lnkd.in/dbWg6ZyM 📌 What agencies & brands should do next 1️⃣ Use the ACT Climate Labs “Five Levers for Change” Blueprint 2️⃣ Review service emissions, fossil-fuel policies & supply-chain transparency 3️⃣ Back information-integrity legislation and ethical media placement Advertising has a crucial role to play, and the work starts now. #COP30 #InformationIntegrity #ClimateAction #ResponsibleAdvertising #CAN #TogetherWeCAN
