UK PM Pledges Transparency in AI Development for Advertising

63% of consumers say AI-made adverts would reduce their trust in a brand 🤖 The technology may be getting smarter, but winning over consumers is another story. Would knowing AI was involved make you think twice, or are you ready to embrace it? 👀 Check out our full research insights here: https://ow.ly/yu8g50ZQ2kW

Our Annual Conference takes place on Thursday, 29 October 2026 where we will delve into topical reporting issues with local and international experts. How should the board apply integrated thinking? Hear how leading companies have embedded integrated thinking in their daily operations. What goes where in sustainability reporting when applying multiple standards and how do you connect with financial information?   What are the implications of AI in corporate reporting in this digital age? Visit our website to register for the free live stream and join the conversation on Thursday, 29 October 2026: https://lnkd.in/dwuT987k #IRCConf26

Public affairs has always been an information game. AI just changed the rules. That was the argument of my talk "Why AI Is Reshaping Public Affairs" at the Political Communication Summit in Vienna. The goal stays the same. Know the right thing at the right moment, and know whom to tell. Two pressures now work against that. Volume. Sources multiply and fragment, and someone has to decide what matters and what can be trusted. Time. Politics moves faster, so the window between a signal and a meaningful response keeps shrinking. The usual answer is to summarise harder. Yet every summary is a choice about what to leave out, and the nuance you drop is often the one that decides the outcome. With the right context, it also filters for you. Give it your organisation's priorities, your clients' interests and the files you are working on, and it weighs every new signal against them. What reaches you is what matters to you. Specialised AI resolves this trade-off. Connected to a trusted political data layer, a system can search millions of documents in the time it takes to pull an espresso. Speed no longer forces you to skip anything. It also remembers what people forget. By page 200, few of us still recall the detail in paragraph 7 on page 23. A system built on the right data infrastructure links that detail to a speech from last month and a committee shift from last week. The research gets automated, and the payoff is twofold. Teams work far faster, and they see more, because the analysis draws on everything relevant. Judgement stays with people. Their time moves to sharpening strategy and giving more personal advice, which raises the quality of everything they deliver. That is why we are building GovernLens. Thank you to Josef Lentsch and the summit team for having me, and for great conversations to Stefan Unger, Carsten J. Diercks, Heiko Kretschmer, George Kyrke-Smith, Nikola Johannes Donig, Julia Spitze, Julian Schibberges, Carsten Spandau, Nicolas Stella, Konrad Göke and Nicole Bäck-Knapp. #PublicAffairs #PoliticalIntelligence #PoliticalCommunication #AI #EUpolitics

This is a great read that highlights what to expect from AI, written in a friendly and approachable manner by current academic leaders. What it actually takes for enterprises to compete and win in the age of AI ? https://lnkd.in/eAAbvXV2

I am not sure that anyone really thinks that information is neutral - free of bias or agenda - or that it ever has been. It certainly is not in our world today. The issue of what we can believe, and the agendas behind information that is made available to us, has never been more important than it is now. It has never been more contested than it is now. Here is just one example: I remember when China's Deepseek AI model was released. On the first day, users were asking it about Tiananmen Square in June 1989. It had no information about this, apparently. Western media and pundits dramatically rolled their eyes, as if they'd just proved how bad China is. Anyway, roll the clock on to September 2026, and the Trump administration launches America.gov, an AI-powered chatbot meant to help US citizens navigate federal government services and information.  Wouldn't you know that on the first day users ask this AI bot, "who won the 2020 elections" - and the Bot tells them it was Biden. Until yesterday, when the Bot was updated to refuse to answer election related questions. It now feigns ignorance. 'Dear Leaders' must not be offended, it seems. Trump's version of the 2020 election cannot be contradicted, not even by AI (sorry, I hear we are calling it "SI" these days, by order of the Supreme Leader). This issue of Truth - what is true, how do we know, who can we trust - is going to be one of the defining features of our world in the 2030s. The companies and organisations that work out how to build, preserve, and protect Trust (and Truth) will gain significant advantage over their competitors. This is not an easy thing to think about, but it is worth applying your mind to, for sure.

Every day we are all confronted with an unprecedented volume of information. News, opinions, images, videos and increasingly AI-generated 🤖 content compete for attention across digital platforms. 💻 📱 How should we operate in this constantly changing digital landscape, when misinformation and disinformation can distort public debate, undermine trust and weaken the foundations of democratic decision-making? In our latest newsletter, our Executive Director Leena Yla-Mononen, talks about opportunities and risks that come with AI, and why the role of the EEA and Eionet is more important than ever, not only in providing scientific excellence but also in ensuring transparency and trust. Read the editorial here: https://lnkd.in/egajqWgv

Retaining and gaining new readers is becoming ever more difficult, with changes to Google search and AI overviews. For insight on keeping audiences engaged, check out advice shared by speakers from The Times, The Guardian, and more at this year's Press Gazette Future of Media Technology Conference. https://lnkd.in/edR7SjmA

AI is creating new opportunities across our industry but the real value won’t come simply from adopting the technology. It will come from how thoughtfully, transparently and responsibly we put it to work. We’re proud that Cairns Oneil's Chief Transformation Officer, Robin LeGassicke, is part of the CMDC (Canadian Media Director's Council) AI Council, helping bring the independent agency perspective to the conversation around how AI should evolve within Canada’s media and advertising industry. The Council has introduced the CMDC Principles for Responsible AI in Advertising, a practical framework designed to help agencies, marketers, media owners and technology partners navigate AI with both ambition and accountability. The principles focus on four areas: Trust & Transparency Data Governance & Accountability Human-Centric Strategy & Creativity Ecosystem & Sustainability At Cairns Oneil, transparency and integrity have always been central to how we operate. As AI becomes an increasingly important part of how our industry plans, creates, measures and makes decisions, those principles matter more than ever. We believe the opportunity is to move quickly without losing sight of the responsibility that comes with it, keeping people, good judgement and accountability at the centre. Explore the principles, bring the conversation to your teams and consider joining the pledge: https://lnkd.in/gpYQU2uZ #ResponsibleAI #ArtificialIntelligence #CanadianAdvertising #CMDC #CairnsOneil #AILeadership

“So perhaps the strategic question isn’t who has the smartest model. It is who owns the relationship AND has permission to understand the context?” As AI shifts the digital economy from attention to intention, publishers will compete to become the source an AI selects. INMA’s Jodie Hopperton argues that trust, brand, authority, and subscriptions may matter as much as technical signals, with big implications for advertising. https://ow.ly/k7BX50ZXSiy

Before rushing to make deals with AI companies, publishers need to properly evaluate the value of their content. Sajeeda Merali, PPA CEO, sets out what publishers should consider first, including: 🔍 Identify the content audiences value most and can't find elsewhere 🔒 Specialist analysis, proprietary data, and any material that isn’t easily replicated need to be protected and should be priced the highest ⚖️ Distinguish between training rights and retrieval rights 🛠️ Review crawler rules and decide what stays open or restricted 🤝 Choose the route that matches your leverage: bilateral deals, collective licensing, or marketplaces There is no single blueprint, but trusted brands, differentiated content, and direct audience relationships remain the strongest foundations. Read the full feature in InPublishing: https://lnkd.in/eTgeK46m PPA members can access a practical diagnostic framework to identify the most appropriate strategic pathway for their business. Take a look: https://lnkd.in/e7EmA6zC 💡2026 Insight report - navigating the strategic, legal, and commercial challenges posed by large language models. The report draws on a deal tracker covering 73 publicly known AI licensing agreements, a survey of PPA members, expert interviews, and scenario modelling validated by industry experts. Download now: https://lnkd.in/dY4hGjvn #AILicensing #TrustedEditorialBrands #MagazineMedia #MakeItFair