DW Akademie’s Post

When media organizations negotiate with Big Tech one by one, the playing field is anything but level. This is particularly true for smaller and local publishers, which often lack the legal, technical and financial resources to negotiate with global technology companies on equal terms. It’s a challenge participants discussed during our #DWFreedom "The Next Chapter: Journalism in the Age of AI" event series earlier this year. Those conversations have now fed into a new strategic roadmap by Dr. Rose N. Kimani and Attila Mong on "securing the future of journalism in the age of AI." One way forward? Don’t negotiate alone! Collective action can help media organizations: 🤝 negotiate licensing, AI training rights and compensation together 🧩 pool technology, infrastructure and expertise 📣 amplify their voice in policy debates 🌐 reduce their dependence on dominant platforms Sally Hammoud, Monsur Hussain and Ruslan Mihalevschi reviewed the roadmap before publication. They agree that joining forces will be crucial.👇 Share your perspective: What should collective action look like?