If you’re using WordPress, you can now see a report of important actions like cart checkouts or form submissions directly in your WordPress dashboard, thanks to Site Kit's new Site Goals feature. Site Kit is Google’s official plugin for WordPress - covering everything from Search Console to AdSense and Analytics, directly in your WordPress dashboard. To show you how your site is helping achieve your business goals, Site Kit actively fills in data gaps by detecting these key visitor actions and sending the events to Analytics for you. The new Site Goals section then curates those stats on your dashboard to show what worked and what didn't. Here’s how it helps: * It automatically tracks important site visitor actions like cart checkouts or form submissions from popular plugins like WooCommerce, WPForms, and Contact Form 7, without any manual tagging or code. * You get a report tailored to what you do, whether that's tracking online store sales or lead generation signups. * It highlights your top goal drivers, so you can see which traffic channels and landing pages brought in the visitors who actually converted. Site Goals is available for all WordPress sites using Site Kit with Google Analytics. To try it out, install Site Kit: https://lnkd.in/fxR27A4 To read more about how Site Kit tracks events: https://lnkd.in/eWjhXKSW See everything the Site Goals feature can do to help you track business outcomes: https://lnkd.in/eHVGv8ec
Arvind Swatch
1mo
Hi John, a question on doorway pages. In local service searches we keep seeing one national franchise publish 10 to 25 near-identical pages per town, where only the keyword in the URL changes. They do this across thousands of towns in many states, and for some queries they take most of page one. I've already filed a spam report. Is there anything else a small local business can do to get a pattern like this reviewed, or is the report form the right and only route?
The useful part here is that it connects SEO data to actual business actions. Traffic alone can look impressive, but knowing which pages or channels lead to form submissions is a much better signal.
This makes basic conversion tracking much easier for WordPress users. The interesting part is that tracking an event is becoming the easy part. The harder part is still knowing whether that event fired correctly, only once, with the right value, and whether the numbers match what actually happened in the business. That trust layer is still where things get complicated.
Fantastic addition to the WordPress ecosystem. Removing the manual tagging process for popular plugins like WooCommerce and Contact Form 7 makes analytics integration seamless. The lead generation dashboard looks exceptionally clean and provides exactly the data needed to optimize user conversion pathways.
Sandeep S
1mo
This is a valuable update for WordPress site owners. SEO shouldn’t be measured by traffic and rankings alone. Understanding which channels and landing pages actually generate leads is far more actionable. Connecting organic search, user engagement, and conversions helps SEOs optimize for real business outcomes rather than vanity metrics. A strong step toward performance-driven SEO.
Great update for e-commerce SEO! 📊 Tracking real conversions like checkouts and form submissions helps connect SEO traffic with actual business results—not just rankings and clicks.
Olesia Korobka
1mo
nice. last time I checked it was disconnecting and had to be reinstalled and reconnected each time from scratch. hope this bug is now fixed
does site kit's automatic event detection deduplicate against events already firing through gtm, or do woocommerce sites with existing purchase tracking end up with doubled conversions?