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"I'm able to access better markets, which increases my income. So my family benefits because it has really helped me grow financially." That is how Edwin Silma, a farmer in the Ainabkoi co-operative in Kenya, described the impact of the Mobilizing Access to the Digital Economy (MADE) Alliance: Africa. The MADE Alliance brings together private, public and civil sector organizations to coordinate execution of their programs in the same communities, multiplying and sustaining impact. In Kenya, that is coming to fruition through an initiative with MADE Alliance partners Microsoft and Kenya National Farmers' Federation, alongside collaborating partner Mawingu, to help transform agricultural cooperatives into community digital hubs. Through a pilot across 13 cooperatives, the MADE Alliance has reached more than 10,000 farmers, with early results showing what is possible when communities gain access to the digital economy: • 62% of farmers anecdotally reported higher monthly income after gaining digital access • Cooperatives with digitized farmer records saw a 3% increase in credit limits • 100% of connected cooperatives reported improved day-to-day operations And this is just the beginning. Building on the first three MADE services from Mastercard, Microsoft and KENAFF, the MADE Alliance is expanding from the initial 13 cooperatives to more than 100 sites across Kenya, with credit and de-risking as the next services to come. African Development Bank Group The World Bank Group 👉 Watch how the MADE Alliance is helping create pathways to digital inclusion across Africa: https://bit.ly/MADE_Video

Digital inclusion becomes economically transformative when connectivity is linked to the tools, skills and market access that people need to earn more. The real scaling challenge is making these partnerships commercially sustainable after initial support—so farmers gain lasting access to buyers, financial services and better decisions, while the model becomes viable enough to reach millions without depending indefinitely on external funding.

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