To create #Ghostbusters Halloween mode, we collaborated with Sony Pictures Entertainment and Ghost Corps down to the last detail. Keep an eye out for any paranormal activity. The update will begin rolling out starting tomorrow. Our custom built Ecto-R1 will be making appearances at special events all season long. #Rivian | #AdventurousForever
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The Halloween themes have been one of my favorite parts of owning a Rivian. Come October I look forward to what this year’s will be. It’d be fun if you could keep them around like the Knight Rider one, even if you had to buy it to offset the licensing fee.
So many cars we could get an R1 version of... KITT, Batmobile, A Team van, Herbie, Mater.
Great example of how creative brand collaborations can turn a seasonal update into an engaging customer experience. The Ghostbusters theme is a fun way to bring the brand and its audience together! 👻
This is such a fun use of an OTA update. The Ghostbusters details are a nice touch, and it’s the kind of thing that makes the car feel a little more personal than just another piece of hardware.
Building a custom Ecto-R1 down to the last detail is absolute top-tier collaboration! Love seeing IP integration brought to life both digitally and physically for Halloween season. Incredible work by Rivian, Sony Pictures Entertainment, and the entire team!
Does it come with a Proton Pack?
This should be auctioned at the end of the Halloween for a special cause. Perhaps support nurses or first responders. 😎
eastside LA FJ Cruiser walked so Ecto-R1 could run