When buyers can get answers from AI in seconds, what do they need from sellers? 🤖 On the #SeismicShift 2026 main stage, Seismic CMO Rob Pinkerton explored The Selling Renaissance — and why human judgment, guidance, and trust are becoming more valuable in the age of AI. Hear Rob break down three fundamental shifts shaping the future of B2B selling. ⬇️

When buyers can get answers from AI in seconds, the seller stops being the source of information and becomes the source of judgment. Helping a buyer weigh tradeoffs, read their own internal politics and decide with confidence is the part a model cannot do for them. The sellers who lean into that will be worth more, and those who recite facts will be easier to replace.

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