Marketers are investing more in performance than ever, but what separates the brands seeing real success? Jonathan Margulies will answer that at the ANA Data & Direct Marketing Committee Meeting on October 13. Drawing on Winterberry Group's 2026 research, he'll explore how leading marketers are using AI to orchestrate omnichannel campaigns and optimize their media mix.  ANA Members can register here: https://bit.ly/4zeHVSP #WinterberryGroup #PerformanceMarketing #AIinMarketing

🔀 Marketing happens across channels. Shouldn’t you know if they’re actually working together? PrecisionView 360, a Digiday Technology Awards winner, meets the measurement demands of an omnichannel media world, showing how media and incentives activations amplify one another. 🔊 By combining household-level precision with a comprehensive market model, PV360 isolates incremental impact and reveals how each channel contributes across the full media mix.  Here's how it works 👉 https://bit.ly/4zd7WSw

Most companies treat 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝘁𝗵𝗿𝗲𝗲 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀. Different teams. Different roadmaps. Different budgets. But they often hit the same ceiling for the same reason: t𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗱𝗮𝘁𝗮 𝗶𝘀𝗻’𝘁 𝗰𝗹𝗲𝗮𝗻, 𝘂𝗻𝗶𝗳𝗶𝗲𝗱, 𝗼𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁. When the foundation is fragmented, every strategy built on top of it inherits that fragmentation. At Elysia Marketing, we believe the smarter question isn’t “𝘞𝘩𝘪𝘤𝘩 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘸𝘦 𝘧𝘪𝘹 𝘯𝘦𝘹𝘵?” It’s “𝗪𝗵𝗮𝘁 𝗱𝗼 𝗮𝗹𝗹 𝘁𝗵𝗿𝗲𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗱𝗲𝗽𝗲𝗻𝗱 𝗼𝗻?” Sometimes, the biggest marketing problem is hiding underneath all the others. 𝗢𝗻𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗧𝗵𝗿𝗲𝗲 𝗻𝗮𝗺𝗲𝘀. 𝗢𝗻𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗳𝗶𝘅. #ElysiaMarketing #Customer360 #CustomerData #OmnichannelMarketing #Personalization #DataDrivenMarketing #MarketingStrategy

Proud to be a part of the team behind this report from the Advertising Research Foundation (ARF) Attribution Working Group. As AI-driven tools like Performance Max and Advantage+ become more prevalent, the industry needs to evolve how we think about transparency, experimentation, and incrementality measurement. Worth a read for anyone navigating modern omnichannel marketing. Rachel Sweet, CFRE, CAMP, CDMP Sunil Soman Jay Mattlin

One thing I’ve been thinking about lately is how businesses can deliver a consistent experience when customers interact with them across different platforms. A customer might discover a brand on social media, visit its website, receive an email, and eventually make a purchase through another channel. If these interactions don’t connect, businesses may miss opportunities to build trust and long-term relationships. That’s what makes omnichannel marketing an important part of today’s digital marketing strategy. It’s not simply about being present on multiple platforms. It’s about making those channels work together. I’ve explored this in my latest article, covering why businesses need an omnichannel marketing strategy and how it can improve the customer journey. Read the full article here: https://lnkd.in/d_mDJRR9 I’d love to hear your thoughts: How important do you think a connected customer experience is for business growth? #OmnichannelMarketing #DigitalMarketing #CustomerExperience #MarketingStrategy #SSAI #SolutionsSphereAi

Discover how BDS Growth's AI triggers automate article-to-video generation, enabling seamless omnichannel publishing and scalable content strategies for digital marketers and agencies.

Insights are only valuable when they lead to action. It’s not enough to know what happened. Brands need to know what to do about it and have the ability to make those changes while it still matters. That’s why we created Omnichannel Analytics. By giving brands a view of real-world campaign performance at a location level, we make it possible to identify what’s working, spot opportunities and continuously improve campaigns as they run. Because the goal isn’t simply to measure performance. It’s to use what you learn to make the next decision better. #OmnichannelAnalytics #DataDrivenMarketing #MarketingAnalytics

The OAAA has launched a Programmatic & Automation Center of Excellence to support the modernization of the out-of-home advertising ecosystem and strengthen the channel’s integration with #omnichannel media. The initiative brings together media owners, technology providers, agencies, brands and other industry stakeholders. Read here: https://lnkd.in/dJziw6QH Patrick Dolan Ari Buchalter Bas Vlugt Bob Koigi Michelle Waweru Pielina Kamau Kanali Nixon Patience RUTAYISIRE Andrea Ayemoba Follow us on Marketing Report International #advertising

Turn cross-channel HCP interactions into clearer, actionable campaign insights. See how digital analytics helped a biotech company unify channel data and optimize omnichannel performance. 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 ➡️ https://lnkd.in/gbvFdztb

This is where the difference between multichannel and omnichannel becomes real. Having customer data across channels is not the same as having a shared understanding of the customer. The next best action should not be decided independently by email, paid media, web, mobile, or contact center. It should be informed by what the customer has already done, what they are doing now, and what the broader journey tells us. At Xerago, we see this as the shift from channel execution to journey orchestration: • One customer context across touchpoints • Real-time signals feeding decisions • Consistent experiences across channels • Suppression and prioritization based on customer intent • AI and analytics helping determine the next best action The goal isn't to communicate with customers everywhere. It is to make every interaction aware of the others. That’s when omnichannel starts becoming more than a technology architecture. It becomes a better customer experience. #Omnichannel #CustomerExperience #CustomerJourney #JourneyOrchestration #MarTech #GoXerago #Personalization #CustomerData