Want to turn event hype into actual registrations? Start early and show what happens behind the scenes. Get the full guide for more event best practices from Royna Sharifi and other LinkedIn experts: https://lnkd.in/efkMjU78
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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https://business.linkedin.com/advertise?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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The people behind B2B brands are stepping front and center. 🎙️ From founders and executives to employees and industry experts, trusted voices are becoming a bigger part of how brands build credibility, influence buyers, and grow. This week, we’re looking at the people shaping B2B, how startups are adapting to changing buyer behavior, and the signals marketers should be watching along the way. Read the latest This Week in Marketing. Vita Molis Mike Pastore Brooke Weller Jessica Jensen Annie-Mai Hodge
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Only 31% of enterprise marketing leaders have a documented playbook for retargeting audiences at each funnel stage. The rest are improvising. Here's the uncomfortable truth: most teams that think they're running a buying group strategy are actually just marketing to multiple personas and hoping it adds up to something. We spoke with leaders at SAP and Rewind about what actually separates a real buying group strategy from the illusion of one. Check out the full article: https://lnkd.in/gxDyix6z
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Three tips. One goal: becoming a trusted source for AI. ✨ Margarita Loktionova, AI Visibility Strategist, joined us to share how B2B marketers can build topical authority on LinkedIn, especially as AI search reshapes how brands get discovered. Her top takeaways: ✅ Leverage your LinkedIn Company Page, thought leaders, and employee networks to diversify your content mix. ✅ Focus on being genuinely valuable and helpful, not just viral. ✅ Stay consistent and niche. Her research shows this drives more brand mentions and citations in AI models. Want the full breakdown? 📹 Watch the complete livestream: https://lnkd.in/gQAqSJQ8
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Factors.ai found that engaging 6+ contacts before a deal is created increases win rates by 17 percentage points. Adding 3+ new contacts during the active sales cycle increases win rates by another 16 percentage points. The lesson? Winning deals isn't about finding one champion. It's about building support across the buying committee. The companies seeing the strongest results are engaging more stakeholders earlier in the buying journey, not simply targeting more executives. Read the full report https://lnkd.in/gxdUwP_B
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Want to understand B2B marketing performance? Start by looking beyond the last click. As LinkedIn’s Gina Kleiner explains, modern buying journeys include countless interactions before a deal is created. And those interactions are happening across entire buying committees, not individual leads. That's why company-level measurement matters; you can see the full journey and measure real impact. Learn more about B2B attribution: https://lnkd.in/dqbfRV5k
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B2B marketing works best when it reaches the right audience through people they trust. In fact, 39% of marketers say expert voices are the most effective way to drive consideration. (Source: Censuswide, 2026) That's why we're adding new creator and video tools to LinkedIn: ✅ In-Stream Ads let you scale video campaigns next to creator and publisher content that's relevant to your audience. ✅ Creator Marketplace now has new search and filtering options, so you can find B2B creators by expertise, audience, and content type. Together, these updates help you partner with credible experts and put your message in front of the professionals you want to reach. 🔗 Read the full Product Spotlight:
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One perspective, shared once, doesn't earn an AI citation. Semrush's research found that AI models don't reward a single isolated point of view. They build confidence when multiple credible sources reinforce the same idea, across articles, social posts, interviews, and customer stories. So if you want your brand's perspective to get cited, don't just publish it once and move on. Echo it: 🗣️ In your executive's talking points 🗣️ In your customers' testimonials 🗣️ In your employees' social posts 🗣️ Across every channel you own Consistency is what turns a single opinion into a consensus-driven insight worth surfacing. Read the full breakdown of how to build a point of view AI can't replicate 👉 https://lnkd.in/gSvh8PXx
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60 seconds. Three tips. More AI visibility for your LinkedIn articles. Yolanda Zaw keeps it simple: 1. Put keywords first, because your title becomes your URL 2. Start with a TL;DR (30–80 words does the trick) 3. Write subheadings that answer real questions Don't let your content go unnoticed. Learn more: https://lnkd.in/gmnGAwMy
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This week, we’re showing you how to follow the breadcrumbs. 🥖 From a selfie, to a click, to a conversation behind the scenes, we’re uncovering the signals shaping B2B buying decisions and business impact with insights from Kristen Gillespie, Dani Markovits, Dr. Marcus Collins, and Katherine Li. Read the latest edition. 👇
